UGA Tobacco Documents Project Rhetorical Cases |
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Joe Camel Ad Campaign VindicatedRhetorical Cross Audience Case #R038PRAThis page includes links to a short background abstract of the documents in this case, to the pdf and xml formats of both documents, and to statistical comparisons of the two documents.
Documents for Case #R038PRA:PDF format: RJR Memo to Employees about Joe Camel, Bates # 514142707. RJR Public Announcement: Joe Camel is Vindicated, Bates # 511387194. XML format: RJR Memo to Employees about Joe Camel, Bates # 514142707. RJR Public Announcement: Joe Camel is Vindicated, Bates # 511387194. Link to a graph of keyness comparison for the top five key words (see keyness ) in each document. Link to basic comparative statistics for the documents. |
NIH-NCI Tobacco-Documents Project at the University of Georgia (Grant # 1 RO1 CA87490-01). Please contact Cati Brown for more information concerning the rhetorical cases. |