sample="quota" bates="TIMN0014092" isource="ti" decade="19xx" class="ui" date="19000000" CONFIDENTIAL: MINNESOTA TOBACCO LITIGATION COPY GREAT AMERICAN SMOKESCREEN (LEFT PANEL) CONVERSATIONS Benign Approach: Anti-Smoker: Hi. This is the tenth anniversary of the Great American Smokeout. Won't you join us this year and try to stop just for today? Smoker: Thanks for asking, but I enjoy smoking. I have no interest in participating. Anti-Smoker: But if you try to stop for just one day, maybe you'll be able to quit. Smoker: Again, I appreciate what you're saying but I've made up my mind. I choose to smoke. Belligerent Approach: Anti-Smoker: You know smoking's not good for you. It's stupid to keep smoking. Why don't you quit for just today, for the Great American Smokeout. Smoker: Thanks for asking, but I've chosen to smoke. I have no interest in participating. Anti-Smoker: I'm going to leave you some literature on how to stop smoking. You ought to read this and quit. Smoker: You're welcome to do that, but you might want to save it for someone else. I enjoy smoking and I'm going to continue to enjoy it. COPY GREAT AMERICAN SMOKESCREEN (CENTER PANEL) COMEBACKS ° I used to be a chain smoker, but I switched to cigarettes. ° Smoking is the leading cause of statistics. ° I'd rather take a smoking break than a break from smoking. ° There are two reasons why some people don't mind their own business. One is they don't have any mind. The other is they don't have any business. COPY GREAT AMERICAN SMOKESCREEN (RIGHT PANEL) COMFORTS Those who give up cigarette smoking aren't the heroes. The real heroes are the rest of us -- who have to listen to them. Hal Boyle, Associated Press Columnist To cease smoking is the easiest thing I ever did; I ought to know because I've done it a thousand times. Mark Twain Nobody can be so revoltingly smug as the man who has just given up smoking. Sydney J. Harris, Strictly Personal More than one cigar at a time is excessive smoking. Mark Twain The fears of one class of men are not the measure of the rights of another. George Bancroft, Historian COPY LAPEL STICKERS 1. DON'T NAG ME (A horse's head smoking a cigarette. In small print around the sticker, "I'm A Great American Smoker.") 2. THANKS FOR ASKING, BUT I CHOOSE TO SMOKE 3. SMOKING, A GREAT AMERICAN RITE 4. SMOKERS NEED LOVE, TOO Oversize lapel stickers for media event participants and sample distributors will be the exact size of a cigarette pack. COPY "GREAT AMERICAN SMOKER'S BILL OF RIGHTS" Great American Smoker's Bill of Rights As a smoker, I am entitled to certain inalienable rights, among them: -- the right to the pursuit of happiness; -- the right to choose to smoke; -- the right to enjoy a legal product -- the right to freedom from harassment; -- the right to be treated courteously; -- the right to accommodation in the workplace; -- the right to accommodation in public places; -- the right to unrestrained access to commercial information about products; -- the right to purchase products without excessive taxation; -- the right to freedom from unnecessary government intrusion.