sample="quota" bates="B00717879" isource="bw" decade="1990" class="ui" date="19941003" B&W KOOL Fall Promotion Program Date: 10/3/94 - 12/31/94 Strategy: Franchise Reward CONFIDENTIAL MINNESOTA TOBACCO LITIGATION. Programs: Coupons/VPR's; $.20, $.30, $.40, $2.00, $3.00, & $4.00 B2G1F: Kings, 100's, Box and Mild Kings $.40 SIP: Kings, 100's, Box and Mild Kings Channel Marketing: Buy Two Packs Get Coffee Free Buy Two Packs Get Soft Drink Free Buy Three Packs Get A Gallon of Gas Free Coupons, VPR's and $.40 SIP will work the same way as with the Summer Promotion, except that the SIP product will have a new UPC code on the packs so that you can use them in stores that scan. The B2G1F program will consist of one factory-handed B1G1F deal merchandised in a sleeve along with one "live" pack. Pre-Pack displays will be shipped along with the B1G1F product, the same way they did during the March B1G1F promotion. Each display will hold thirty deals (ninety total packs). Therefore, ten displays will be shipped with each 12M case of B1G1F. Keep in mind any possible space limitations at the distributor level and order accordingly. Since this is a franchise retention program, the amount of each style of B2G1F and SIP ordered should closely mirror the percentage of overall KOOL market share in your section. The Channel Marketing programs are new items that will require some planning before submitting your final menus. Each detail will consist of a tape-on card with "live" product and a coupon for a free item attached. The cost of each program will differ from retailer to retailer depending on the agreed upon cost of each "free" item. You have the option to discount the product in conjunction with the offer, however you should not exceed a total spend of fifty cents per pack (i.e. a two pack deal for a cup of coffee costing us sixty cents would allow for a maximum of twenty cents per pack of discounting). The three "free" items available will be a large cup of coffee with a two pack purchase, a large soft drink with a two pack purchase, and a gallon of gas with a three pack purchase. Please see the attached sheets to get an idea of how the promotion will work. These cards can also be customized to be chain-specific. However, we ask that you limit any requests for customized cards to those chains with 200 or more stores. In addition, program-specific POP will be available to help communicate with these offers. We will survey at a later date to determine the amount of cards and POP that you will require. CONFIDENTIAL MINNESOTA TOBACCO LITIGATION. CONFIDENTIAL MINNESOTA TOBACCO LITIGATION. KOOL Channel Marketing Pack Offer "FREE GALLON OF GAS" CONFIDENTIAL MINNESOTA TOBACCO LITIGATION. CONFIDENTIAL MINNESOTA TOBACCO LITIGATION. CONFIDENTIAL MINNESOTA TOBACCO LITIGATION. KOOL Channel Marketing Pack Offer "FREE SOFT DRINK" CONFIDENTIAL MINNESOTA TOBACCO LITIGATION. CONFIDENTIAL MINNESOTA TOBACCO LITIGATION. CONFIDENTIAL MINNESOTA TOBACCO LITIGATION. KOOL Channel Marketing Pack Offer "FREE CUP OF COFFEE" CONFIDENTIAL MINNESOTA TOBACCO LITIGATION. CONFIDENTIAL MINNESOTA TOBACCO LITIGATION. CONFIDENTIAL MINNESOTA TOBACCO LITIGATION.