sample="quota" bates="ATX080023249" isource="atc" decade="1960" class="ni" date="19640824" The American Tobacco Company 150 East 42nd Street New York 17, N.Y. August 21, 3964 Mr. Al Dear Al: In reply to your letter of August 24 concerning the request by Kay Henderson for NBC for further definition of certain points regarding the LUCKY STRIKE Charcoal Filter, this is the information which you may give her on each of the three points you mentioned: 1. Activated charcoal is created by heating charcoal in steam. This gives it great powers of adsorption. Activated charcoal in a cigarette filter adsorbs certain gases from the smoke. 2. Flavor boosting charcoal is created by adding a flavor element to the activated charcoal. In a cigarette, the particulate or solids phase of the smoke releases the flavor element from the charcoal and imparts its taste to the smoke 3. The added flavor element is used in conjunction with the LUCKY STRIKE tobacco blend. The specific ingredient added to the filter portion of the cigarette is highly confidential and cannot be disclosed. Trusting that this information satisfies Miss Henderson and NBC and that our commercials will be completely acceptable. Best regards. Sincerely, Albert R. Stevens Advertising Manager AFD cc. Mr. V. D. Hager Mr. R. K. Hofmann Mr. K. K. Harlan Mr. D. Rowe