sample="quota" bates="ATX05_0006533" isource="atc" decade="1970" class="ni" date="19760205" NYO 625 16-600 MEMORANDUM The American Tobacco Company A DIVISION OF AMERICAN BRANDS, INC Jam DATE February 5, 1976 TO Mr. C. R. McKeever - Marketing Director FROM Norman H. Chester - Media Director REF This will modify the Purchase letter of February 2, wherein $536,506 was authorized to reflect the following: 1. A 50 showing of 30 sheet subsequently authorized to run in Los Angeles, San Francisco and Cleveland for the months of March and April, at a cost of $120,000. 2. Deletion of 30 sheet in Denver due to prior sale, resulting in a saving of $10,530. 3. Addition of $3,038 for cut-out charges in Washington and Atlanta. 4. Addition of Covington to Cincinnati purchase and correction of Milwaukee costs, resulting in an addition of $2,692. 5. Reduction from 112 30-sheet panels to 90 in Houston, resulting in a saving of $3,158. The net effect of these changes is a revised expenditure of $648,548, an increase of $112,042.