sample="quota" bates="ATX040980579" isource="atc" decade="1980" class="ni" date="19880000" To: Mike From: Clarice Ref: Cost estimate for print testing Attached is a cost estimate from Perception research for print testing of 3 Pall Mall ads. Joe mentioned that we could also receive recall for two of our other brands if we want. 2 additional estimates were obtained 1 for a portfolio test and the other for an actual magazine tip in. Lekas and Associates Portfolio Test (We will provide portfolio) Sample size 300 3 cell test - 3 matched groups 20-25 minute questionnaire -1 card 3 open-ends (max-) Geographia dispersion - 10 markets - not fixed If test fielded Feb. 8th - results can be obtained Feb. 29th (field and Tab only) $27,450 ± 10% ASI - Magazine tip ins Portfolio They will do tip ins Cost of usual door to door method based on 5% incidence is prohibitive. They are working up a cost if done in Malls. Will receive: Call back - day after recall Persuasion Diagnostics on refocus If started wk. of Feb. 8 Topline 2 weeks (14 working days after start of field) Final tables - 2 0 1 Working days after start of field Presentation - 10 days after final tables. Sample size 200 300 Estimated Cost $37,875 ± 10% 10 cities to choose from (can do others if necessary) OKC Denver Atlanta New Orleans Chicago Cleveland Phoenix Miami Li New York Erie, Pa. Eugene, Okl.