sample="quota" bates="ATX040440614" isource="atc" decade="1980" class="ni" date="19800304" SSC&B Inc. Advertising ONE DAG HAMMARSKJOLD PLAZA · NEW YORK, N.Y. 10017 · (212) 644-5000 March 4, 1980 Mr. Norman Chester Media Director The American Tobacco Company 245 Park Avenue New York, New York 10017 Re: 30-Sheet Posting Southern California file: Budget Data- Tareyton Dear Norm: While Dick Briggs was in Southern California the weeks of February 10th and 18th, he found a great many flagging posters caused by a series of heavy rain storms. Dick requested a "make-good" offer from Foster & Kleiser. They will offer us a #50 showing (40 panels - Value $9,981.) in the San Diego market for one month starting April 10th. The locations will be built around our existing POA showing, and will give ATCo a #100 coverage for April. We feel this is a fair offer and recommend its acceptance. We further recommend that this additional #50 coverage be extended throughout the remainder of 1980, if budget permits and the locations offered by F&K are found to be of exceptional value. Poster coverage in San Diego would then be at a level with Los Angeles and the San Francisco Bay area. May we please have your decision. Cordially, RECOMMEND TAKING ONE MONTH ONLY MAKE GOOD FOR TAREYTON LIGHTS, TARETYON LIGHTS WAS THE AFFECTED BRAND IN FEBRUARY AND IS SCHEDULED FOR 30 SHEET IN APRIL K.C. Kaeumlen Assistant Director Out-of-Home Media KCK/am cc: W. Deganhardt J. Mellett R. Briggs E. Arduna A. Maloney no entry required