sample="quota" bates="ATX040085814" isource="atc" decade="1970" class="ui" date="19720000" A PROPOSAL TO THE AMERICAN TOBACCO COMPANY DIVISION OF AMERICAN BRANDS from WEEKEND KICKOFF MAGAZINE Submitted by: WEEKEND KICKOFF The Weekend Company, Inc. 60 East 42nd Street Suite 3600 New York, NY 10017 To introduce The American Tobacco Company to WEEKEND KICKOFF Magazine, we are offering a special charter rate for the first six issues. This rate provides one bonus page for each paid page run in the first six issues. Such bonus pages may be scheduled in the same or alternate issues as desired. WEEKEND KICKOFF will be distributed in major newspapers in three markets beginning October 18, 1974. Additional markets will be added early in 1975. Introductory markets are: CIRCULATION Washington, DC The Washington Post 543,084 37% Chicago, IL Chicago Sun-Times 728,977 50% Cincinnati, OH The Cincinnati Enquirer 193,972 13% 3/31/74 ABC Circulation 1,466,033 Advertising in any one or all of these markets will qualify for the charter discount in the first six issues. Example: A four-color page is scheduled in each of the three markets for the first six issues. 3 Pages at basic rate = $28, 692 3 Bonus Pages n/c Total 6 Pages $28,692 Less 3% disc. for 3 mkt. buy 27,831 Less 6% frequency (6x) frequency (6x) disc. 26,161 Not Cost Per Page = $4 ,360 CPM 2.97 Cumulative 6x circulation 8,796,198 *see attached rate schedule EFFICIENCY COMPARISON Using Chicago as an example, the efficiency of WEEKEND KICKOFF compares as follows with male oriented magazines: Cost of 4/C Page at 6x Frequency with Charter Discount=$2, 180 This comparison is shown only to indicate that massive circulation in major markets can be delivered by a single magazine, WEEKEND KICKOFF. And, at extremely efficient cost. As an advertising medium. . . The advantages of WEEKEND KICKOFF for The American Tobacco Company are not confined to cost alone. As a magazine. . . . . . It is the only magazine that serves the needs and interests of the TV sports fan who makes up the largest spectator group in existence. . . . It is a colorful, high-quality magazine printed web offset on 50-pound coated stock. . . . It is edited to the local market sports telecasts and to the specific sports interests of the local reader/ TV viewers. Including NCAA, NFL, and WFL telecasts for that market. . . . It is a magazine designed to be used as well as read repeatedly during the week. A new magazine needs to prove itself. The opportunity for WEEKEND KICKOFF to demonstrate its viability with the sports-minded public requires advertising support. Not for the revenue alone, but for the need to present the reader with a magazine that is complete and typical of what he expects in a magazine. Our charter rate is the best evidence we can offer of our conviction that WEEKEND KICKOFF will prove itself, and of our desire for you to participate with us in this new publishing venture. We urgently recommend your favorite consideration of an advertising schedule in WEEKEND KICKOFF.