sample="quota" bates="ATX03_0044805" isource="atc" decade="1960" class="ui" date="19631007" Radio Program prepared and produced by... Batten, Barton, Durstine & Osborn, Inc. THE AMERICAN TOBACCO COMPANY DUAL FILTER TAREYTON 1:00 RECORDED RADIO COMMERCIAL AS RECORDED 10/7/63 T-6 T-5 ANNOUNCER The next voice you hear will be one of the Unswitchables. JOHN Q. Why should I switch from Tareytons to any other smoke? I'm a happy man. ANNOUNCER What makes Tareyton smokers so aggressively loyal? Well, first, fine tobacco. Then, Tareyton's Dual Filter. The activated charcoal filter works with the white filter to actually improve the fine tobacco taste of every Tareyton you smoke! MUSIC (JINGLE: 15" VERSION) The white filter gives you the clean taste The Charcoal filter gives you the smooth taste Together they give you the great taste of Dual Filter Tareyton ANNOUNCER Join the Unswitchables. Light up and get the taste that inspires their aggressive loyalty. Find out why they say... JOHN Q. Us Tareyton smokers would rather fight than switch. MUSIC: JINGLE TAG. Radio Program prepared and produced by... Batten, Barton, Durstine & Osborn, Inc. THE AMERICAN TOBACCO COMPANY DUAL FILTER TAREYTON 1:00 RECORDED RADIO COMMERCIAL AS RECORDED 10/7/63 T-6 T-5 ANNOUNCER The next voice you hear will be one of the Unswitchables. MARY Q. Switch from Tareytons? Uh-uh, not me. Would you? ANNOUNCER What makes Tareyton smokers so aggressively loyal? Well, first fine tobacco. Then, Tareyton's Dual Filter. The activated charcoal filter works with the white filter to actually improve the fine tobacco taste of every Tareyton you smoke! MUSIC: (JINGLE: 15" VERSION) The white filter give you the clean taste The charcoal filter gives you the smooth taste Together they give you the great taste of Dual Filter Tareyton ANNOUNCER Join the Unswitchables. Light up and get the taste that ANNOUNCER inspires their aggressive loyalty. Find out why they say... MARY Q. Us Tareyton smokes would rather fight than switch. MUSIC: JINGLE TAG Radio Program prepared and produced by... Batten, Barton, Durstine & Osborn, Inc. THE AMERICAN TOBACCO COMPANY DUAL FILTER TAREYTON (LEAF MARKET) :30 RADIO COMMERCIAL WHAS LOUISVILLE T-8 AS RECORDED 10/30/63 ANNOUNCER What makes Tareyton smokers so aggressively loyal? First, fine tobacco. Then, Tareyton's dual filter. The activated charcoal filter works with the white filter to actually improve the fine tobacco taste. (E.T. :15 VERSION OF TAREYTON SONG) SINGERS The white filter gives you the clean taste The charcoal filter gives you the smooth taste Together they give you the great taste of Dual Filter Tareyton. ANNOUNCER Product of the American Tobacco Company ...tobacco is our middle name. Radio Program prepared and produced by... Batten, Barton, Durstine & Osborn, Inc. THE AMERICAN TOBACCO COMPANY DUAL FILTER TAREYTON :60 RECORDED RADIO COMMERCIAL T-9 AS RECORDED12/9/63 ANNOUNCER Attention, smokers! Get Dual Filter Tareyton! Get the filter that made Activated Charcoal famous! GIRL The filter that made Activated Charcoal famous! ANNOUNCER Yes, the filter that made Activated Charcoal famous. Fine granules of Activated Charcoal in pure cellulose. The first Activated Charcoal filter in America! The most imitated. And far and away America's largest- selling Activated Charcoal filter. Listen to how it works with the white filter to bring out the taste of Tareyton's fine tobacco! GIRL Listen! (MUSIC: JINGLE: 15 SECOND VERSION) The white filter gives you the clean taste The charcoal filter gives you the smooth taste Together they give you the great taste of Dual Filter Tareyton. ANNOUNCER Join the Unswitchables. Get the filter that made Activated Charcoal famous -- GIRL The filter that made Activated Charcoal famous -- ANNOUNCER -- and the taste that makes Dual Filter Tareyton smokers so aggressively loyal. GIRL Us Tareyton smokers would rather fight than switch. Radio Program prepared and produced by... Batten, Barton, Durstine & Osborn, Inc. THE AMERICAN TOBACCO COMPANY DUAL FILTER TAREYTON 1:00 RECORDED RADIO COMMERCIAL LEAF MARKETS T-10 AS RECORDED 12/30/63 ANNOUNCER Smoke Dual Filter Tareyton cigarettes. Tareyton's got the filter that made activated charcoal famous. Fine granules of activated charcoal in pure cellulose ... America's largest selling activated charcoal filter cigarette. Listen to how the charcoal filter works with the white filter to actually improve Tareyton's fine tobacco taste. JINGLE The white filter gives you the clean taste The charcoal filter gives you the smooth taste Together they give you the great taste of Dual Filter Tareyton. ANNOUNCER Join the Unswitchables. Get the filter that made activated charcoal famous ... and the taste that makes Tareyton smokers so aggressively loyal. ACTOR Us Tareyton smokers would rather fight than switch. ANNOUNCER Dual Filter Tareyton ... product of the American Tobacco Company ... tobacco is our middle name. Radio Program prepared and produced by... Batten, Barton, Durstine & Osborn, Inc. THE AMERICAN TOBACCO COMPANY DUAL FILTER TAREYTON 1:00 RECORDED RADIO COMMERCIAL LEAF MARKETS T-11 AS RECORDED 12/30/63 ACTOR Us Tareyton smokers would rather fight than switch. ANNOUNCER What makes Dual Filter Tareyton smokers so aggressively loyal? Well, you can start with the filter. Fine granules of activated charcoal in pure cellulose. Tareyton's got the filter that made activated charcoal famous... America's largest- selling activated charcoal filter cigarette. Listen to how that charcoal filter works with the white filter to actually improve Tareyton's file tobacco taste. JINGLE The white filter gives you the clean taste The charcoal filter gives you the smooth taste Together they give you the great taste of Dual Filter Tareyton. ANNOUNCER Join the Unswitchables. Get the filter that made activated charcoal famous ... and the taste that makes Tareyton smokers so aggressively loyal. JINGLE (TAG) Dual Filter Tareyton. ANNOUNCER ... product of the American Tobacco Company ... tobacco is our middle name.