sample="quota" bates="89113004" isource="ll" decade="1990" class="ui" date="19930406" KNT SALES DISTRIBUTIONMR.R.H.ORCUTT MR.R.C.BONDY MR.N.SIMEONIDIS MR.L.GORDON MR.A.PASHELUK MR.P.CARONNA MR.A.J.GIACOIO MR.V.D.LINDSLEY MR.A.PETERSON MR.P.J.McCANN MS.J.ARAYTO MR.S.RAGUSA MR.R.B.SPELL MR.W.M.WAGGAMAN MR. N.TWOMEY MR.T.L.ACHEY MR.T.SMITH MR.J.TAMBURELLO MRL.H.KERSH MS.A.L.SNYDER MR.P.MARZULLO MR.J.J.TATULLI MS.M.BORSINI MS.L.GONZALES MR.J.R.SLATER MS.M.GOLDSTEIN MR.S.RAPISARLDI MR.J.J.HICKEY MS.D.WEST MR.V.LOSITO MR.D.BODENHEIMER MR.B.MAGID MRG.FEASTER MR.N.P.RUFFALO MR.J.SCHNEPF MR.S.REHAK MR.M.L.ORLOWSKY MR.M.MCGLYNN MR.J.LOPEZ MRG.R.TELFORD MR.E.LUNDBERG MS.D.HALL MS.K.P.AUGUSTYN MR.D.DISCENZA MS.S.STUCKERT(MIS) MR.P.TSIGRIKES MRS.A.CLARKE MR.D.DESMOND(TAX) MS.J.A.YOUNG MS.B.E.FRIESNER DR.A.W.SPEARS(NC) MR.T.BAYLIES MR.M.ARNONE MR.B.McGEE(NC) MS.S.WERTHEIMER MR.J.CHERRY MR.D.HICKS(NC) MR.R.D.HAMMER MR.R.GOLDBRENNER MR.A.PREDDY(NC) MR.G.BROOKS(NC) Rev. 01/27/93 KENT MORE FLAVOR IN LIGHTS April 6, 1993To: Regional Sales Managers; Managers Chain Accounts; Division Managers, and Assistant Division Managers FROM: Andres Snyder Associate Brand Manager-Kent SUBJECT: COUPONING/KENT FAMILY DIRECT MAILER KENT'S DIRECT MAIL PROGRAM CONTINUES INTO 1993! On April 6th, 480,000 Kent smokers across the country were sent valuable carton savings through the mail (see attached). The sobjective ot this direct mail program is to deliver incetives directly to Kent smokers to keep them in the franchise. Whil the majority of our Kent smokers are receiving three $2 carton coupons, we are aldo conducting a test amond a small group of our smokers with other values. In an effort to see whether we can boost our redemptions among Kent smokers who usually don't redeem coupons, we are mailing approximately 60.00 of the total smokers in our mailing either three $3 carton coupons or three $4 carton coupons. The estimated redemtion rates are 45% for the $2.00 carton coupons, 50% for the $3.00 carton coupns and 55% for the $4.00 carton coupons. We value your effort and support in helping to maintain and build business for the Kent Family of brands. A.L.S. /ad A3-31-1 dk/3 cc: Director of Sales