sample="quota" bates="689478896" isource="bw" decade="1980" class="ni" date="19850812" Ogilvy & Mather Advertising 676 St. Clair Chicago, Illinois 60611 Telephone: 1 312 988-2500 Telex: 255162 Cable: Ogilvy Chicago INSERTION ORDER C Please insert the advertising at listed below for: ADVERTISER BROWN & WILLIAMSON DATE 08/12/85 ORDER NO. 50 PAGE NO. 1 PRODUCT RICHLAND TO THE PUBLISHER OF: 11222700 HERALD NEWS 207 POCASSET ST FALL RIVER MA 02722 AD NUMBER CAPTION INS. DATE ED INCHES SPACE *** IMPORTANT ALL DATES ARE WEEK OF *** DX 1400 PACK & CARTON 08/19/85 E 52.000 4X13 INCHES EXPANDED S. A. U. POSITION INSTRUCTIONS FOLLOWING IS THE POSITION REQUEST FOR THE RICHLAND SCHEDULE -- FIRST CHOICE - BACK OF SECTION (NOT IN FOOD SECTION) SECOND CHOICE - MAIN NEWS FAR FORWARD MONDAY THROUGH FRIDAY LEEWAY (WHICHEVER DAY THE POSITIONING REQUEST CAN BEST BE ACHIEVED. WE REQUEST THAT NEWSPAPERS CAPABLE OF AN EVENING/MORNING SPLIT RUN AD IN THE EVENING EDITION THEN THE FOLLOWING MORNING EDITION EXAMPLE -- TUESDAY (E)/WEDNESDAY (M) A MINIMUM SEPARATION OF FOUR (4) PAGES IS REQUIRED BETWEEN A BROWN & WILLIAMSON INSERTION AND A COMPETITIVE TOBACCO AD. DO NOT RUN MORE THAN ONE BROWN & WILLIAMSON PRODUCT IN ANY ONE ISSUE, NO OTHER TOBACCO ADS / OBITUARIES / COMICS / CHILDREN'S FEATURES OR MATERIAL ANTITHETICAL TO USE OF TOBACCO TO APPEAR ON SPREAD. ANTITHETICAL MATERIAL IS TO BE CONSTRUED AS ANY EDITORIAL MATERIAL OR ADVERTISEMENT CONCERNED WITH ANY FORM OF CANCER OR LUNG DISEASES OR ARTICLES OR ADVERTISEMENTS ADVOCATING NONSMOKING. A FULL PAGE 4-COLOR AD IS NOT TO RUN OPPOSITE AD. AVOID CLUTTER ON FRACTIONAL ADS. STRESS THE IMPORTANCE OF POSITIONING AS IT IS ESSENTIAL TO THIS CAMPAIGN. IF ANY OF THESE TERMS CANNOT BE MET--PLEASE NOTIFY PAT DUBROWSKI AT THIS AGENCY (312) 989-2852. MATERIAL INSTRUCTIONS ( CHECK MARK ) MATERIAL HEREWITH ( ) THIS IS A REPEAT OF AD WHICH APPEARED IN THE WEEK OF __/__/__. ( CHECK MARK ) HOLD MATERIALS FOR POSSIBLE REPEAT. SPECIAL INSTRUCTIONS 1-NON-ACB SUBSCRIBERS PLEASE MAIL COMPLETE ISSUE FOR CHECKING PURPOSES TO OGILVY & MATHER / CHECKING DESK / 676 ST. CLAIR / CHICAGO IL 60611. 2-ACB SUBSCRIBERS PLEASE MAIL TEARSHEETS/CHECKING COPIES TO ACB OFFICE IN YOUR GEOGRAPHICAL AREA. 3-PLEASE SEND 8 COPIES OF COMPLETE SECTION THAT OUR AD APPEARED IN FOR CHECKING OF REPRODUCTION TO NANCY ALEJANDRO / OGILVY & MATHER / CHICAGO. 4-MAIL INVOICES AS INSTRUCTED ABOVE OR TO ATTN. B&W MEDIA PAYMENT / OGILVY & MATHER / 676 ST. CLAIR /CHICAGO IL. 60611. SEND CHECKING COPIES TO MR. PAUL WESSEL / BROWN & WILLIAMSON TOBACCO CORP / 1500 BROWN & WILLIAMSON TOWER / LOUISVILLE GALLERIA / LOUISVILLE KY 40202. ON COUPON ADS ALSO SEND 1 COMPLETE COPY TO MS. NANCY SPRIGGS / BROWN & WILLIAMSON TOBACCO CORP. / LOUISVILLE, KY (ADDRESSED AS ABOVE). SEND COMPLETE CHECKING COPIES TO MR. BRIAN SULLIVAN / GEER DU BOIS ADVERTISING / 114 FIFTH AVENUE / NEW YORK NY 10011.