sample="supplemental" bates="675018704" isource="bw" decade="1970" class="ue" date="19780517" MERIT! 'Enriched Flavor' process prompts unprecedented response to taste of new low tar MERIT. Smokers are talking about a new kind of cigarette. It's MERIT. The remarkable new low tar cigarette made with the 'Enriched Flavor' process. MERIT has only 9 mg. tar. One of the lowest tar levels in smoking today. Yet, taste tests proved that MERIT delivers as much - or more - flavor than cigarettes having up to 60% more tar. If you smoke, you'll be interested in what people like yourself are writing to us about MERIT. 8 mg. "tar." 0.7 mg. nicotine av per cigarette by FTC Method Warning: The Surgeon General Has Determined That Cigarette Smoking Is Dangerous to Your Health. "Today, I purchased a pack of MERIT cigarettes. Much to my surprise-it was great! Taste-satisfying. Aroma-great." -Robert M. H Topeka, Kansas "...They gave just what I wa in a smoke: good flavor, low tar a nicotine, slow to burn...you ha won me over to Merit." -John H Lynchburg "Congratulations! You have made a cigarette that is indeed 'low tar with enriched flavor'." -June Hago Arnold, Penn "...After smoking for 25 year and desperately looking for a low tar cigarette that tastes like a cigarette, EUREKA - MERIT!" -Elaine Turiano New Burnskwick, New "Low tar cigarettes were out of the question, had tried 'em, and, as far as I was concerned, they were a smoker's joke. And along came Merit." -Ms. Christie Pavoni Memphis, Tennessee "Congratulations - they really do taste good. Great work!" -Mr. Robert Baker Kenilworth, New Jersey "I bought a carton and really enjoyed the taste, I've switched and I'm happy I did." -Frank Mayer Crown Point, Indiana "Thanks to all of you for discovering 'enriched flavor'." -Sheldon M. Weisman Dallas, Texas "Your years of research with your new cigarette, Merit, have certainly been most successful...It tastes like a cigarette." -Mrs. Barbara Miller Kensington, Connecticut. MERIT and MERIT MENTHOL "Three cheers for Merit! I don't know how you did it, but congratulations." -Mrs. Samuel Garre III Barrington, Illinois "I tried your new cigarette the other day and I truly enjoyed them. MERIT is the first low tar, low nicotine cigarette I have ever tried that has a real taste." -Patricia R. Beadles Las Vegas, Nevada "It's very seldom that a product really impresses me, but Merit filters are great." -Skip Anderson , Illinois "Are you sure Merit is a low tar cigarette? It is the best I've ever smoked. It has all those other good things other cigarettes promise." -Mrs. Robin Kay Willoughby Hollywood, California "I read your ad, decided to try what I thought was just another gimmick, and was surprised. The taste is better than any low-tar cigarette I've ever smoked." -Paul Burt Stirling, New Jersey "...I could have told you after the first pack that you have really come up with something." -Donal Green Wichita Falls, Texas "New Merit is really great. I like the taste...and it was so easy to switch, I didn't believe it." -C.S. Rodtund Ross City, Michigan "For years I was convinced you couldn't have low tar and taste. Thanks for proving me wrong." -F.W. Hammerschmidt Amityville, Long Island, New York "Finally someone has made a low tar and nicotine cigarette that is really good." -Ms. Joan Connelly , Michigan