sample="supplemental" bates="660045117" isource="atc" decade="1970" class="ue" date="19770818" LTF/LONG ISLAND 8/18/77 LTF NPI NATURAL #142 The trouble with today's low 'tar' cigarettes is that while they cut down on 'tar' they also cut down on flavor. Now there's a new low 'tar' cigarette that actually delivers the full rich tobacco flavor you've been looking for. That's because it's made with only natural ingredients: the tobacco's is 100% natural with nothing artificial added, the filter is also made from tobacco, and the wrap is natural tobacco paper. Your first puff will tell you the difference these natural ingredients make. l ELR: jnh ESSENCE #3 You've tried low 'tar' cigarettes but they just don't seem to satisfy taste the way your old high 'tar' did. That's because low 'tar' cigarettes reduce flavor as they reduce 'tar'. Now there's a new low 'tar' cigarette that delivers full smoking pleasure. That's because tobacco researchers have found a way to extract and add extra natural tobacco flavor essences to a low 'tar' cigarette -- to give it the full tobacco flavor. So now that you can have full high 'tar' please in a low 'tar' cigarette. l EHL:jnh WALTON #4 Smokers agree that the first puff of a cigarette is the most satisfying of all. That's because the first puff is the cleanest of all. It delivers pure, fresh tobacco flavor, Each additional puff you take flows through more and more rough 'tar' buildup, delivering higher and higher 'tar'. Well, now there's a new low 'tar' cigarette that delivers the first puff richness, freshness -- low 'tar' -- all the way through. The reason is this cigarette is made in a totally new way, with a unique new kind of action that draws the smoke right off the end and around not through the unsmoked tobacco. So now for the first time you can have rich, clean first puff taste from your very first puff to your last, without smoking high 'tar'. l EHL:jnh PIPE #5 When Here's a cigarette that cuts down on 'tar' but doesn't cut down on flavor ? No. l Now there's a new low 'tar' cigarette that delivers the richer, fuller flavor you've been looking for. l That's because it's made with the kind of rich mellow, flavorful tobacco used in pipes and mixed with low tar tobaccos with the 'tar' filtered out but with all that rich pipe tobacco flavor left in. So now you can have the richer, fuller flavor you've been looking for in a low 'tar' cigarette. l EHL:jnh That's because this cigarette's low tar tobacco blend is enriched with mellow flavorful pipe tobaccos to provide a low tar cigarette that's rich in flavor taste. And you know it just as soon as you open the pack because the aroma is so inviting s IMPACT #6 Low 'tar' cigarette smokers know that it sometimes takes two or three puffs before they get any smoking pleasure at all. Now there's a new low 'tar' cigarette that delivers flavorful tobacco and a unique new filter that filters out 'tar' but lets all the rich tobacco flavor right through immediately So get the full smoking satisfaction you've been looking for from the very first puff to the last. l EHL: jnh HOIST FRESH #1 Many low 'tar' cigarette smokers have complained that their cigarettes just don't deliver the fresh, rich flavor they're looking for. Now there's a new low 'tar' cigarette that can give you fresher, richer, more satisfying flavor than ever before possible. That's because the tobacco is humidified to bring out more rich fresh taste, and then T the se cigarettes are packed in a resealable new pack to keep the freshness in. So you get the fresher, richer, more satisfying flavor every time you light up. l EHL:jnh SLOWER #10 Many smokers have noticed that low 'tar' cigarettes seem to burn fast and give very little taste satisfaction. Now there's new low 'tar' cigarette that lasts much longer and delivers richer tobacco taste, too because it lasts longer That's because it's made with richer, more flavorful tobaccos that are racked firmly to burn more slowly for a longer-lasting more satisfying taste. So you get a richer longer-lasting satisfaction from every cigarette you smoke. l EHL:jnh THREE PUFF Many low 'tar' smokers have complained that they get so much less enjoyment from their cigarettes, that they find they're smoking more. Now there's a new low 'tar' cigarette that's so completely satisfying all you need are just three good puffs. That's because it's made with rich, full flavor tobacco and a unique, easy draw filter that lets all the flavor through while it filters out the 'tar'. So for the first time you can have full smoking pleasure in a low 'tar' cigarette without smoking more. EHL:jnh ROSSER REEVES, INC.