sample="quota" bates="634341957" isource="bw" decade="1980" class="ui" date="19890809" THE AMERICAN TOBACCO COMPANY AGENCY ACTION MEMO file: 4th qtr jhit FROM: BILL DEGENHARDT DATE: 8/9/89 MEDIA LCF&L J. Clements-All R. Adler R. Brown L. Stern M. Schan-G M. Schan-L-A J. Adamson J. Adamson FAX E. DeMasi B. Balber K. Konis A. Hochman-M-T A. Hochman-P R.Galietti R. Galietti J. Goroly G. Maresca R. Parento K. Pistone OUT OF HOME B. Chandler-All G.Lavin Q.Johnson K.Kaeumlen ACCOUNT GROUP A.Magnane D. Bomeisler-C-M-T J.Sargent R.Goldschmidt-P-L C.Rego S.Gold RESEARCH B.Kramberg-All TRAFFIC/PRODUCTION J.Mitnick-All G. Calamari R. Knesnick-L-T-A F.Toth-M G.Lisciandrello-P-M-T B.Paul-C S.Singer-C E.Miles-P TCA ACCOUNTING N.Muniz-All H. Goldfrach Hays Mullen Moore Alfano Ashkin Bonnett-C-M-T Burns Burt - All Degenhardt DeMato Ferry - All Keane Klein Lawlor Mellett Milrod Murray Noone Ockers O-Neill Puleo - All Radazzo Rego Rose Rubino Smith Vyse Willoughby-P-L Albert Aldous-ALL Barros - All Carmouche-All Corrente Cote-All Dougherty Gesell Goodridge Greico - All Linkous Fareri Jarrett Johnston McCampbell McDermott-All Newark Nicosia - All Powers - All Rosenberg Spight - All Touger Welz Kern Leisure Meyer Sprinkle Kriz Parks Teale Walsh SALES MANAGERS Crom - W Riddell - C Miller - N Pape - E Ferrel - S RE: CLARTON 1989 PRINT PROGRAM - 9116 -12/31 SCHEDULING/UNIT PRIORITIES AND DIRECTION ATTACHED IS A WORKSHEET INDICATING IMPACTFUL UNIT HIERARCHY AND SPECIFIC SCHEDULING DIRECTION BY MAGAZINE CATEGORY. AGENCY TO PROVIDE REVERSE C COME BY CLOSING DATE BASED ON THIS NEW DIRECTION BY 8/11/89. (THESE ADJUSTMENTS ARE NECESSITATED BY UNAVAILABILITY OF CERTAIN UNITS IN SOME MAGAZINE CATEGORIES AND CREATIVE CHANGES) UNIT HIERARCHY 1. GATEFOLD (2nd COVER - 3 PAGE) 2. FOLDOUT (HALF PAGE FOLDOUT OR MINI-GATE) 3. CHECKERBOARD SPREAD (4-1/4 PGS ON SPREAD) 4. 1/2 PAGE SPREAD HORIZONTAL 5. PAGE 6. 2/3 PAGE VERTICAL RE: FACING 2/3 PAGE VERTICALS - THIS UNIT WAS RECONSIDERED NOT TO BE VIABLE CREATIVELY. THEREFORE, WE WILL RUN SINGLE 2/3 PAGE UNITS AS SUBSTITUTE. DIRECTION BY MAGAZINE CATEGORY NEWSWEEKLIES - RUN TWO SINGLE 2/3 PG VERT. UNITS IN TWO SEPARATE ISSUES INSTEAD OF ONE FACING 2/3 PAGE VERY UNIT IN ONE ISSUE. ALSO, MIX ALL IMPACT UNITS SO THAT WITHIN THIS CATEGORY UNIT TYPE SCHEDULING IS STAGGERED. WOMENS SERVICE FAMILY CIRCLE CANNOT EITHER ACCOMMODATE A GATEFOLD (MINIMUM REQUIREMENT OF 4 PAGES) OR FOLDOUT UNIT. THEREFORE, WE WILL RUN A 1/2 PAGE SPREAD AS SUBSTITUTE. TRENDSETTERS MOVE SCHEDULING OF FOLDOUT UNIT FROM DEC TO NOV. WHEREVER FOLDOUT UNIT CAN NOT BE ACCOMMODATED RUN A MIX OF 1/2 PG. SPREADS AND 2/3 PG UNITS. ONE INCREMENTAL UNIT PER BOOK (ELLE, TAXI, VANITY FAIR, VOGUE, COSMOPOLITAN, HARPER'S BAZAAR AND SPY) CITY BOOKS - WHEREVER THESE BOOKS CANNOT ACCOMMODATE FOLDOUT UNIT IN OCT RUN 1/2 PG SPREAD INSTEAD IN OCT. RE: NOV - SINCE FACING 2/3 PAGE VERT UNIT DOES NOT WORK CREATIVELY RUN ONE 2/3 PG VERT UNIT IN NOV AND ANOTHER 2/3 PG VERT UNIT IN DEC. U.S.A. TODAY - CHANGE UNIT FROM 90" BOW TO FULL PAGE 41 COLOR. MIX SCHEDULING AROUND THE DIFFERENT SECTIONS OF PAPER. POSITION SHOULD BE BACK OF SECTION. ALL OTHER PUBLICATIONS - ONCE SCHEDULING AND COSTS ARE FIRMED UP WITHIN THE NEWSWEEKLY, WOMENS SERVICE, TRENDSETTER, CITY BOOKS, SUPPLEMENTS, TABLOIDS, AND USA TODAY ALL OTHER PUBLICATION CATEGORY WILL BE REVIEWED. WE EXPECT A RECOMMENDATION TO EXPEND ANY REMAINING INCREMENTAL FUNDS TO BE REINVESTED WITHIN THIS CATEGORY BY A PROPOSAL THAT REFLECTS A MIX SCHEDULE OF PAGES AND 2/3 PG VERT UNITS. THIS DUE BY AGENCY ASAP. MISCELLANEOUS T.V. GUIDE - RESCHEDULE A DEC PAGE UNIT TO NOV. NOTE: AGENCY TO SUBMIT A FROM/TO SCHEDULE EXHIBIT REFLECTING ALL REVISIONS TO ATCO MEDIA SO MASTER MAGAZINE SCHEDULE AND AGENCY RECORDS SYNCHRONIZ