sample="quota" bates="521006354" isource="bw" decade="1980" class="ni" date="19810107" MEMORANDUM January 7, 1981 TO: BOB SACHS CC: G. E. Stungis FROM: T. R. SCHORI/sms RECEIVED JAN 7 1981 R.H.S. SUBJECT: BARCLAY SOURCE OF BUSINESS We did a mailout to individuals who had requested BARCLAY Free-Carton Coupons (MRD 1980-145B) and invited them to join CONSUMER DYNAMICS (the name under which our consumer mail panel is known). Among those responding, there were 479 individuals who showed BARCLAY as their most often brand and indicated what their previous brand had been. In the attached tables, we've simply indicated the percentages of individuals who switched to BARCLAY from the various donor brands and companies. If you have any questions, please don't hesitate to call. T. R. Schori Attachments