sample="quota" bates="518026662" isource="rjr" decade="1990" class="ui" date="19971205" Low Volume Account Information / Planning Current low volume calls 0-99 CPW may play a greater role in a regulated environment. PM and BAT have already increased their coverage on these calls, especially in major metro markets. Nationally, these calls represent 20% of pack CIV. In Southern California, 0-74 CPW calls represent 21.3% of pack CIV, and 75-99 CPW calls represent an additional 10.5% totalling 31.8% of pack CIV! Liquor segment accounts for 40% of low volume universe. Objective: Allocate assets to low volume call universe more effectively. Next Steps: Update current SIS information: Frequency RJR and Competitive Activity Brand Opportunity American Spirit Distribution Frequency: A-12, !-04, or Z-00 depending on RJR program participation. RJR and Competitive Merchandising: 1 RJR FP Disp, RJR Non PD FPD, PM Masters, Lor Perm Disp, etc. Market Plan Folder: National Indicators: PM/BAT calling on store American Spirit Distribution Brand Indicators: Marketing RJR Brand Opportunity: Camel, Winston, Doral, Salem. (Max 2 Brands) Up-date all monthly calls by Dec 26, 1997. Update all Quarterly calls by Jan 30, 1997.