sample="quota" bates="518025044" isource="rjr" decade="1990" class="ui" date="19970820" Roger Eddie Lic Please place in review file RJReynolds August 20, 1997 To: All Division Managers From: Roger Farmer SUBJECT: DORAL 10¢ ADVANTAGE PROGRAM Gentleman: Attached for your review is the analysis on the pre-testing of the above mentioned program. When we originally set up this test, each Rep was to "test" it on 3 accounts within their assignment (account must have good AIM). What I would like each of you to do is to complete the same analysis (as per attached format) on the remaining 2 accounts. Our pre-test period is December/January/February, and our post period will be June/July/August: Enter AIM data utilizing the same spreadsheet for both the pre and post timeframes. Write an analysis on each account (like the attached) with the " results" of the Doral 10¢ Advantage Program for each account. The last section should be your overall viewpoint (changes/enhancements) on the outcome of the program and whether we should continue. Project is due to the Region office September 29, 1997. Thank you in advance for your follow through. If you have any questions, please advise. Sincerely, Roger la cc: Barb Pearson Attachment (RCFARMER/3097CORR.DOC) "We work for smokers."