sample="quota" bates="516925163" isource="rjr" decade="1990" class="ni" date="19980601" R J Reynolds Tobacco Company BARBARA SIMKINS Regional Sales Manager 6711 Sierra Court, Suite C Dublin, CA 94568 510-828-7562 SENT VIA E-MAIL June 1, 1998 To: Rick Sanders Subject: "New World" Trade Marketing - "TAKING IT DOWN" Attached you'll find the following: Region Standards & Expectations How we are "Taking It Down" to SRs How we are "Taking It Down" to RRs These are all "first cuts". As our learning evolves (i.e. Account Reactions and Competitive Responses) I am certain additional tactics will be put into place. Finally, ROM, Linda Arnold will be establishing efficient communications and administrative processes to match up with and support our new Trade Marketing Program and Revised Work Plan Strategy. As they are finalized they will be forwarded to WSA and each Region. Best Regards, Barbara cc: R. P. Dotson R. C. Farmer E. R. Haisch L. Arnold T. Hartman T. Thomson Divisin Mgrs. Retail Mgrs. Bundl3.doc BUNDL3.DOC