sample="rhetorical" bates="515123091" isource="rjr" decade="1990" class="ni" date="19960612" FAX: 7592 -- Change Kevin Varner Change to World of Camel Out bitchinest Drugs -- out Get KARLA TO SHOOT ROAD HOUSE FOR INITIAL HOTEL SENT BY: 1-45-30 12:27PM RJRT ART DEPT 2 Plz #1 RJReynolds Tobacco Company Candance DePaty FAX Creative Services R.J. REYNOLDS TOBACCO COMPANY 401 N. Main Street Winston-Salem, NC 27101 FAX: (910) 741-7592 Art AudioVisual Video To: Ana Maria Location: Brands FAX Number: 2300 From: KARLA/CANDACE DEPATRY Location: Creative SERVICES 3577 Number of Pages (Including Cover): 8 Comments: VIDEO ~ 6017 minutes Please call (910) 741-0246 if the message is received incomplete or illegible SENT BY: : 1-45-30 :12:27PM : RJRT ART DEPT 2 Plz- :# 2 Road House/ Cabana footage ?? Camel World Video Script Second Draft 6/12/96 Video AUDIO MUSIC UP 1 a CU of motorcycle pedal (engine crank). Hand reaches in, flips down pedal, boot moves in and jumps down on pedal. b CU of accelerator handle. Hand reaches in and twists handle, revving the engine. c CU of biker's face as he puts on sunglasses. d CU of speedometer and tach. Pack of Camels is stuck in between. e CU gear pedal. Boot presses down, puts bike into gear. f MS of man on bike. He rides off onto street. G MS of bikers riding in pack on road. H MS of bikers having a good time. 2 GRAPHIC "Camel World" CU of wheels, faces, etc. 3 WS of parking lot or other large area where riders can pull up. HOST is at center near CAMERA, several other bikers are around him, HOST is leaning on bike. Other bikers park, stay in background, talk, smoke, etc. We need to emphasize The Roadhouse here. Show Pyramid Tent. Maybe a convension going on. Our activity Booth Best Shone Bike Camel Cash Store MUSIC UNDER as group arrives to park bikes. SFX UP MS HOST gets off bike and moves toward CAMERA, talks into CAMERA. a HOST: Yes! We have arrived! Greetings Camel fans. We re in beautiful Loudon, New Hampshire, home of the 1996 Camel Bike Rally and Superbike Race. I'm Kevin Varner ?? Change name, your official tour guide to not only this b CU HOST jump cut the bitchinest out ?? bikefest on the planet-- c MS HOST but a whole pack of other spectacular sporting events brought to you by everybody's favorite smoke--Camel Perhaps change to WORLD OF Camel? ?? d WS HOST turns away from bike and walks over to CAMERA which is now in new position. HOST: So put your dogs up. We'll return here to Harley change to using the word "HOG" heaven in just a moment. But first, we transport you to the Motor City, Detroit, Michigan, where Smoking Joe is drowning the competition in Unlimited Hydroplane racing. HYDRO e MCU HOST jump out. HOST: 200 miles an hour. f CU HOST jump out. HOST: In a boat. g XCU HOST jump out. HOST: ON THE WATER! h. SPLASH HOST WITH WATER. SFX SPLASH GRAPHIC Unlimited Hydroplane MUSIC UP START Hydroplane racing. MUSIC UP 4 END Hydroplane racing MS of boat driver at event. DRIVER: It's wet, and baby, it's WILD. [HYDROPLANE EVENTS FOOTAGE TO MUSIC] TWO SHOTS of HOST and LARGE BIKER HOST: This here's my buddy (name), a (number) time veteran of the Camel Bike Rally here in Loudon, New Hampshire. Say hi, (name). CU of BIKER jump out. BIKER: Howdy. TWO SHOTS of HOST and LARGE BIKER. HOST: Tell us, (name), just what is this bike rally all about. Describe, in your own words, for the folks back home, the very essence of this prestigious event. Go ahead, tell them. CU of Biker jump cut. ZOOM OUT to see crowd go WILD! BIKER: It's just one big party baby! CROWD: Woooh! TWO SHOTS of HOST and BIKER. HOST: Yessir! And we are going to party on out here while you take a trip indoors to check out the Camel bar program. HOST: Everybody's there. It's hip. It's happening. And it is most definitely Camel. GRAPHIC Camel Bar Program. MUSIC UP START Camel bar program MUSIC UP END Camel Bar program MUSIC STOP WS of pool hall. HOST is leaning against table, facing the camera. Behind him, DUDE is leaning on his cue stick, waiting to see if he gets to break. HOST: (Whispers to Camera) Watch me smoke this due. (To Dude) Hey, (name) go ahead and break, man. Go for it. HOST CU jump out. HOST winks into the camera. CU of rack of balls. Big break sends balls flying everywhere. NAT SFX CU of pockets as one ball after another flys into the pockets. Jumps cuts. MS HOST turns his back on table, addresses camera. HOST: Obviously a game that should be left to professionals. Like the ones that play in the Camel Pool Tournaments. CU of HOST jump cut. In San Diego. WS of pool table. DUDE stands beside table but behind HOST. DUDE: Rack'em! GRAPHIC of Camel Pool Program MUSIC UP START Camel billiards program MUSIC UP END Camel billiards program. MUSIC STOP TWO SHOT of BIKER listening to HOST, other bikers in background. HOST: I've got a Camel (prize item) for the person who can make the best imitation of a Camel Superbike. Anybody want to try for this? C'mon, who can sound like a Superbike? MCU of BIKER doing racing noises. BIKER1: (SFX of racing) MCU of BIKER doing racing noises BIKER2: (SFX of racing) MCU of BIKER doing racing noises. BIKER3: (SFX of racing) MCU of BIKER doing racing noises. BIKER4: (SFX of racing) TWO SHOT of HOST and BIKER smiling into the camera. BIKER is now wearing prize item. CROWD goes crazy. HOST: We have a winner! CROWD: Yeah! BIKER starts doing Superbike imitation bigger than before. BIKER: (starts doing Superbike noise) HOST turns to CAMERA, which moves into a MCU HOST: Look, while (he,she) shows off (his,her) Camel Superbike imitation, you get to see, and hear, the real thing. From Monterey, California to Laconia, New Hampshire, when it comes to the fastest things on two wheels, Camel is King. CAMERA moves quickly into face of BIKER doing the Superbike imitation. Check it. GRAPHIC Camel Superbike Program MUSIC UP START SUPERBIKE MUSIC UP END SUPERBIKE MUSIC STOP WS of large area showing lots of motorcycles and people--big crowd. HOST comes form background and walks up to camera while he is talking. CROWD: GO JIMMY SPENCER! HOST: Everywhere you go--even here at a bike rally--NASCAR Winston Cup fans are giving it up for their favorite drivers. Everywhere. CU HOST jump cut. Why you ask? Simple. WS HOST with crowd. Cause Winston Cup is HUGE, man. LOW ANGLE WS of HOST jump cut. HOST: It is after all, (spreads his arms) the largest spectator sport in the world. MS HOST turns his head as MAJOR BABE walks by. Jump cut. NAT SFX MS of HOST. HOST: Well, maybe, the second largest. ?? (LOOKS OFF CAMERA) You go watch Smokin' Joe run for the Winston Cup. I'll, uh, meet you back here. Later. Ouch! (MOVES QUICKLY OFF CAMERA) GRAPHIC NASCAR Winston Cup Program. MUSIC UP START WINSTON CUP MUSIC UP END WINSTON CUP MUSIC STOP MS of HOST CAMERA SWISH PAN TO NEXT SHOT. HOST: Here's what's new in drag. SWISH PAN to MS of MALE BIKER with beard and wig on, possibly makeup and or dress. He smiles provocatively. SFX of female giggle. SWISH PAN back to MS of HOST. HOST: (jumps up) No, man, not that kind of drag, the CAMEL kind. You know, Smokin' Joe. Drag racing. 300 miles an hour in under 5 seconds. ?? CU of HOST as he snaps his head back, pretending he is riding in a dragster. In bottom of frame right, counter counts up from 0 to 295 miles and hour. In bottom of frame left, counter counts up from 0 to 4.8 seconds. SFX of Drag Car going down track. MS of HOST shaking his head. HOST: Wow. GRAPHIC Camel Drag Program. MUSIC UP. START Drag Racing. MUSIC UP. END Drag Racing. MUSIC STOP. TWO SHOT HOST walks up to BIKER, takes his MARLBORO pack, crushes it. Then he gives SMOKER a CAMEL pack. NAT SFX HOST turns to CAMERA HOST: Conversions. We're on a mission. WS STICKCAM roams around area getting scenes of conversions. MISSION IMPOSSIBLE MUSIC UP CU and on CAMEL pack or SMOKER. MISSION IMPOSSIBLE MUSIC OUT MS of HOST walking around vendors selling t-shirts and bike stuff. Crowds walk by in background. HOST: It must be pretty obvious by now that when it comes time to party, your nearest Camel sponsored event is the place to be. CU of HOST jump cut. Like here in Loudon. MS of HOST in front of several big BIKERS. Everyone laughs on "Schwin." 50,000 bikes. And not one of them's a Schwin. GRAPHIC Camel Bike Rally Program MUSIC UP START Bike Rally MUSIC UP STOP Bike Rally MUSIC OUT MCU of BIKER BIKER: (SAMPLE) "I like that CAMEL attitude." MCU of BIKER BIKER: (SAMPLE) "Camel's cool." MCU of BIKER BIKER: (SAMPLE) "Having fun." MCU of BIKER BIKER: (SAMPLE) "Doing what you want." MCU of BIKER BIKER: (SAMPLE) "It's a damn good smoke." MS of HOST in front of BIKERS. HOST: Well there you have it. The people have spoken. MS of lot seen in first of show. HOST bike is in foreground. He walks over, gets on and when he finishes, takes off. HOST: (first off camera, then on) Well, the party here is just getting started. But I've got to split. There are so many good Camel events to go to, I've got to be moving on to the next one. I'll see you guys on the road. DISSOLVE to WS of the highway and HOST is riding a BIKE down the road. MUSIC UP FADE OUT MUSIC FADE OUT -END- -END-