sample="rhetorical" bates="511996746" isource="rjr" decade="1990" class="ui" date="" 4- Random, "Wild Ideas" and Observations We need to greatly expand our cadre of spokespersons, reaching into departments/functions other than External. We need to take the "debate" to the public. We need to advertise, soon. Ads should be "provocative," not just informative, in order to lure the antis into debate. Reprint ads, cartoons, favorable editorials. Send Chris Coggins in to do Editorial Boards again. Note the climate has changed. The Boards might be more receptive to the message now. Possibly go in ahead of OSHA hearings in each area. Instigate massive civil disobedience where non-smoking laws are clearly stupid (eg., open public park). Use animation to make Chris Coggins' presentation more understandable, impactful, memorable. Graphically represent the EPA process as a Rube-Goldberg type of process: negative studies fed into a machine, large negative studies excluded, etc. Use international "anomolies." Eg., cancer rate in Japan, etc. Find a good, graphic representation of dilution, dose-response points. Use common sense, real-life themes which ring true to people (eg., our parents smoked, and we're fine). Attack the people who attack us. For example, launch a counter-attack against McDonald's, highlighting the risk factors for their products, use of a clown to market to kids, etc. Use the risk factors for active smoking, high fat diets, etc., and show the absurdity of the numbers. Eg., they show four times as many people die as actually do. "Health police," will lead to interference in lifestyle choices. ration points for red meat, etc. Expose funding of antis, cost of anti-smoking. What does the national nanny cost you? How many bureaucrats, etc., do we need? Attack Kessler. How many lives has his agency cost by delaying approval of drugs, wasting time on cigarette issues? We lost the war on cancer, are losing the war on AIDS, so they go after cigarettes. Spend time on things that matter, where we can make a difference. Exploit "class warfare" argument. Anti-smokers are elite, patrician, rich white people who think you're too stupid to run your own life. Encouraging banning of on-premise alcohol consumption. Ban parking lots at bars. Introduce legislation or model regulations. Ask why cigarette smokers are blamed for so much, on the theory there are related diseases which are preventable, and AIDS victims, whose disease is also preventable, are coddled? Communicate extensively with hospitality constituencies. Run print ad with a photo of a heroin addict shooting up on the left, and a person smoking on the right. "There is something dreadfully wrong when we have a Surgeon General who has suggested making the activity on the left legal but wants the one on the right banned." Do research on the sociology of anti-smokers. Publicize it. Portray the antis as unprincipled, unethical busybodies. Are they the kind of people you'd want your sister to date? Challenge the antis to a series of national forums on second-hand smoke. Generate television and other media coverage. Buy time to air it live. Challenge them publicly though print ads, registered letters, etc. Draw them our and show there is, indeed, a controversy. Feature one spokesperson from each side or a series of people to talk about policy, the science, law etc.