sample="supplemental" bates="502635254" isource="rjr" decade="1980" class="ue" date="19840516" EXECUTIONS CAMEL VS MARLBORO SHOWDOWN OF THE LIGHTS ST. LOUIS: 52% OF MARLBORO LIGHTS SMOKERS- "CAMEL LIGHTS ARE AS MILD AS- OR MILDER THAN MARLBORO!" Cigarette for cigarette, puff for puff...St. Louis made the comparison, made the choice...and the Showdown result is in: Camel Lights wins over 52% of Marlboro Lights smokers! What were smokers looking for in in the Showdown? Mildness. And that mildness, combined with great flavor, gave Camel Lights the advantage. It's easy enough for you to have your own Showdown. Find out why smokers are moving over to Camel Lights. Taste and compare. Maybe you'll be the next Marlboro man to cut out from the old corral for Today's Camel Lights. It's a good idea pal. CAMEL LIGHTS. IT'S A WHOLE NEW WORLD. 9 mg 'tar' .08 mg. nicotine per cigarette by FTC method. Warning: The Surgeon General Has Determined That Cigarette Smoking Is Dangerous To Your Health CAMEL VS. MARLBORO SHOWDOWN OF THE LIGHTS "WOMEN: 53% OF MARLBORO LIGHTS SMOKERS- "CAMEL LIGHTS TASTE AS GOOD AS- OR BETTER THAN MARLBORO!" The cowboy has met his match...and we can prove it. In Showdown after Showdown, all across America, smokers are moving over to Camel Lights. We asked women, regular Marlboro Lights smokers, to compare their brand with Camel Lights. The tally? The flavor of Camel Lights wins over 53% of Marlboro Lights women! (Sometimes the percentage goes even higher- 55% with women in Minneapolis!) But numbers can be boring. The real proof is for you to try Camel Lights. Compare it for flavor, compare it for mildness, with Marlboro Lights. We think you'll notice the difference. Who knows? You may be the next Marlboro man to leave the range for something a little bit better....Camel Lights, We certainly hope so. CAMEL LIGHTS. IT'S A WHOLE NEW WORLD I used to be a Marlboro man...then I tasted something better."- Sally Hopper, Cartoonist, Tulsa, Oklahoma CAMEL LIGHTS. IT'S A WHOLE NEW WORLD. Warning: The Surgeon General Has Determined That Cigarette Smoking Is Dangerous To Your Health 9 mg 'tar' .08 mg. nicotine per cigarette by FTC method. CAMEL VS MARLBORO THE FILTERS SHOWDOWN WASHINGTON, D. C. 56% OF MARLBORO FILTERS SMOKERS- "CAMEL FILTERS ARE AS SMOOTH AS- OR SMOOTHER THAN MARLBORO!" The move is on! It happened in St. Louis last month...it happened in Washington last week. In a side-by-side Showdown, smooth Camel Filters wins over 56% of Marlboro smokers! And there's a lot more than smoothness that's making Today's Camel Filters so popular. You can also enjoy a great flavor that's Camel exclusive. So if you've been riding the range all these years, maybe it's time to mosey over to the cigarette that's winning new friends everyday, across America. Light up and enjoy Today's Camel filters. Surprising fact: Camel is the world's fastest growing cigarette brand...5% over Marlboro! CAMEL FILTERS. IT'S A WHOLE NEW WORLD. 9 mg 'tar' .08 mg. nicotine per cigarette by FTC method. Warning: The Surgeon General Has Determined That Cigarette Smoking Is Dangerous To Your Health WASHINGTON D.C., 48% OF MARLBORO FILTERS SMOKERS PREFER THE SMOOTHNESS OF CAMEL FILTERS. The move is on! It happened in St. Louis last month...it happened in Washington last week. In a side-by-side Showdown, 48% of all men and women tested, every one of them a regular Marlboro smokers, declared Camel Filters the smoother smoke! And there's a lot more than smoothness that's making Today's Camel Filters so popular. You also enjoy the great flavor that's a Camel exclusive. So if you've been riding the range all these years, maybe its time to mosey over to the cigarette that's winning new friends every day, all across America. Light up and enjoy today's Camel Filters. Surprising fact: Camel is the world's fastest growing cigarette brand...5% over Marlboro! CAMEL FILTERS. IT'S A WHOLE NEW WORLD. 9 mg 'tar' .08 mg. nicotine per cigarette by FTC method. Warning: The Surgeon General Has Determined That Cigarette Smoking Is Dangerous To Your Health The Camel Story- facts revealed, myths dispelled TRUE FALSE Camel is the cigarette for blue-collar hunks. Are you kidding? Look at the photo; that should give you a clue. Last year, over 35,000 women became Camel Lights smokers, bringing the total Camel female population to about 1,000,000. One reason, of course, is the mildness of our Camel Lights. Female or Male, blue-collar, white-collar or no collar at all...whoever you are, there's a great tasting, mild cigarette out there just for you. And it's called Camel Lights. (Just for the record, the statement on the top is FALSE. CAMEL LIGHTS It's a whole new world. 9 mg. 'tar', 0.8 mg. nicotine per cigarette by FTC method. Warning: The Surgeon General Has Determined That Cigarette Smoking Is Dangerous To Your Health Yahoo! Over half of our new Camel Filters smokers came over from Marlboro last year. People like the smoothness of Today's Camel Filters. You will too, Pardner. Camel Filters It's a whole new world. 9 mg. 'tar', 1.2 mg. nicotine per cigarette by FTC method. Warning: The Surgeon General Has Determined That Cigarette Smoking Is Dangerous To Your Health We had a great year: 46% of our new Camel Lights smokers came over from Marlboro. Try Today's Camel Lights- maybe you'll cut out from the herd, too. Camel Lights It's a whole new world. 15 mg. 'tar', 0.8 mg. nicotine per cigarette by FTC method. Warning: The Surgeon General Has Determined That Cigarette Smoking Is Dangerous To Your Health You know how many Camel Lights smokers moseyed over from Marlboro last year? 20,000! You know why? Today's Camel Lights is re-e-al mild, cowboy. Camel Lights. It's a whole new world. 15 mg. 'tar', 1.2 mg. nicotine per cigarette by FTC method. Warning: The Surgeon General Has Determined That Cigarette Smoking Is Dangerous To Your Health Look who's smoking Camel. Jean Peters, Charter Boat Navigator. "YOU'D BE SURPRISED HOW CURIOUS PEOPLE ARE ABOUT THE CIGARETTE I SMOKE." "I've got an unusual job. And it fascinates people. I'm forever answering questions...usually related to the fact that I'm a woman. What it's like to be at sea with 'all those men.' How I cope in foreign ports. You've got to have a sense of humor. "A funny one keeps popping up. 'How come you smoke Camel?' I'm smoking Camel Lights, but most people don't even notice "Lights" on the pack...and anyway, they think Camel is for men-only." "Well, I tell them 'how come.' They relate to the flavor...but when I say I like the mildness of Camel Lights it usually costs me a few cigarettes." "Don't take my word for it,' I say. ' Here try a Camel Lights. Have a taste. You'll see how mild it is, soon enough, And most of them do." CAMEL LIGHTS It's a whole new world. 9 mg. 'tar', 0.8 mg. nicotine per cigarette by FTC method. Warning: The Surgeon General Has Determined That Cigarette Smoking Is Dangerous To Your Health Look who's smoking Camel Ken Maynard, Cattle Rancher. "PEOPLE LOOK AT ME AND MAKE A LOT OF ASSUMPTIONS THAT AREN'T TRUE." "Of course I know why. They see me on my ranch, in my working gear, and it all looks like a Western movie. Very romantic, I guess." "Well, the truth is I'm an MBA and more of a banker at heart than a cowboy." "And I smoke Camel Lights. That throws alot of people. Not what they expect." "Well, I know who I am and what I like. And I like a mild cigarette. Camel Lights give me the mild goodness...and it tastes good, too. What more do I need?" "Nice meeting you." CAMEL LIGHTS It's a whole new world. 9 mg. 'tar', 0.8 mg. nicotine per cigarette by FTC method. Warning: The Surgeon General Has Determined That Cigarette Smoking Is Dangerous To Your Health "Then I took the test. And that convinced me- Camel Filters is smoother than Marlboro. Also showed me how much of a crowd-follower I was. Anyhow, I switched to Camel filters. Who knows? Maybe the crowd will be following me soon!". Looks like that might really happen, Ted. Here's the results of the test that Ted Husing took: CAMEL FILTERS VS. MARLBORO FILTERS. BERKELEY, CALIFORNIA, MEN: 200 Berkeley men, regular Marlboro Filter smokers participated in a test with Camel Filters, in May 1984. Over half the men, regular Marlboro smokers, said that Camel Filters was smoother than Marlboro Filters. The people speak...are you listening? CAMEL FILTERS It's a whole new world. 15 mg. 'tar', 12 mg. nicotine per cigarette by FTC method. Warning: The Surgeon General Has Determined That Cigarette Smoking Is Dangerous To Your Health CAMEL VS. MARLBORO. THE PEOPLE SPEAK: "I used to be a Marlboro man...then I tasted something better. " -Sally Hopper, Cartoonist, Tulsa, Oklahoma Sally Hopper is a 21-year old cartoonist from Tulsa, Oklahoma. She was a loyal Marlboro Lights smoker, until last month, when she first tried Camel Lights. But let Sally tell her story in her own words: "I guess everybody smokes Marlboro. It's the cigarette most of my crowd grew up with. So you never really get around to trying anything else...at least I didn't. But then I took that test...and believe it or not, Camel Lights won me over, fair and square." "I like the flavor. I mean if you're smoking a light cigarette, you've got to have taste, too...what else are you smoking for anyway?" What else is there to say? The only thing to add to Sally Hopper's story are the basic facts: CAMEL LIGHTS VS. MARLBORO LIGHTS. TULSA, OKLAHOMA: WOMEN. 100 Tulsa women, regular Marlboro Lights smokers, participated in a test with Camel Lights, in May 1984. Over half the women, regular Marlboro Lights smokers said that Camel Lights had better flavor than Marlboro Lights. The people are speaking...are you listening? CAMEL LIGHTS It's a whole new world. 9 mg. 'tar', 0.8 mg. nicotine per cigarette by FTC method. Warning: The Surgeon General Has Determined That Cigarette Smoking Is Dangerous To Your Health CAMEL VS MARLBORO. THE PEOPLE SPEAK. "Why did I leave Marlboro for Camel? I like the flavor...the mildness...the looks of the pack. What more do I need?" -Clifford Brown, Radio Announcer, St. Louis, MO. Clifford Brown, 27, spent five years, after the Army, as a studio musician. Last autumn, he became a staff member, KXOK, St. Louis. He chose Marlboro Lights as his cigarette in 1980, but changed his mind, most decisively, after he took the Camel-Marlboro test, last May. "O.K. I know about how the lure of the Old West and cowboys gets to influence you. Sure got to me. Wouldn't even consider switching. Maybe I thought I was a cowboy, too." "Well, when it came right down to the important thing about why you smoke...Camel Lights won hands down. In every department. Flavor, sure, you expect that with a Camel. But, man, the mildness was what impressed me the most. A nice, mild smoke... and Camel flavor, too. And don't forget that funky-looking pack. Like an old friend, isn't it!" A lot of folks feel the same way, Clifford. Look at the result of the test held in St. Louis: CAMEL LIGHTS VS. MARLBORO LIGHTS. ST. LOUIS, MO. MEN: 200 St. Louis men, regular Marlboro Lights smokers, participated in a test with Camel Lights, in May 1984. Over half the Marlboro Lights smokers said that Camel Lights was the milder smoke. The people speak....are you listening? CAMEL LIGHTS. It's a whole new world. 9 mg. 'tar', 0.8 mg. nicotine per cigarette by FTC method. Warning: The Surgeon General Has Determined That Cigarette Smoking Is Dangerous To Your Health