sample="quota" bates="502218769" isource="rjr" decade="1960" class="ue" date="19610320" It's what's up front that counts FILTER-BLEND up front, makes the great taste difference in Winston. The reason is simple. Winston's unique FILTER-BLEND means rich mellow tobaccos specially selected and specially processed for filter smoking. With this big exclusive, plus Winston's pure white modern filter, it's only natural that Winston is America's best-selling filter cigarette by billions. Flavor is the real test of any cigarette and Winston delivers flavor — twenty times a pack. Light one, see for yourself and next time you'll buy Winstons. Winston tastes good — like a cigarette should! This advertisement prepared by WILLIAM ESTY COMPANY INCORPORATED Ad No. 60-851 This advertisement appears in: Newspapers, Starting Week of February 27 . 1961 Mar. 6 ', Mar. 27 ' Mar. 30 Full Page- Four Color