sample="supplemental" bates="502218497" isource="rjr" decade="1950" class="ue" date="19580507" Back 5/13/58 off 5/12/58 For taste...for mildness..in a filter cigarette... IT'S WHAT'S UP FRONT THAT COUNTS IF IT HASN'T GOT IT HERE IT HASN'T GOT IT! Winston's got it there, because Winston's Filter-Blend of selected tobaccos, specially refined, puts it there! As any filter smoker knows, a pure white, modern filter like Winston's means a cleaner, smoother smoke. But the flavor of that smoke depends on what goes up ahead of the filter! The important difference between Winston and other filter cigarettes is Filter-Blend-- an exclusive idea created for Winston and Winston alone. Fine, mild tobaccos, expertly blended and specially refined for filter smoking. That's what delivers the bright, clear taste--the Winston taste--that appeals to so many smokers! Treat yourself to America's best-selling filter cigarette. WINSTON TASTES GOOD LIKE A CIGARETTE SHOULD! This advertisement prepared by WILLIAM ESTY COMPANY INCORPORATED Ad No. 60 610A This advertisement appears in: Newspapers, starting May 7, 1958 1799 lines: 7 columns x 257 lines