sample="quota" bates="502131635" isource="rjr" decade="1980" class="ui" date="19800917" RJRT PUBLIC AFFAIRS 1980 ESTIMATED ACTUAL RESULTS Action Program Industry Organization Reform Smoking & Health Social Acceptability Taxation and Smoking Bans/Restrictions Objectives Provide leadership and direction in evaluating and improving the effectiveness of TI, TTC and CTR. Encourage presentation of facts on passive smoking to appropriate forums. Working through TI and ICOSI, implement coordinated countermeasures. Provide leadership and direction in development of effective local, state and national representative system. Continued development of industry grassroots program. Estimated Results Evaluation of current and long-term TI effectiveness competed. Organization of TI State/Local Activities Department modified. Recommendations for long-term reformation presented to member companies. Industry organization action plans addressed through completion of TI Long Range Communications Plan. CTR reappraisal completed. Passive smoking information communicated through ongoing TI program. Retained consultant to help combat California and Dade County Initiative Oregon Initiative defeated. No significant new state restrictions enacted. Expanded Pride in Tobacco to four new states and involved the Farm Bureau and other agricultural organization in Kentucky and Georgia. Inventoried all tobacco organizations and ranked for political effectiveness Began contracts to develop political alliances. Developed Core Contacts system and surveyed RJRT executives Action Program Taxation and Smoking Bans/Restrictions (Cont'd.) In-House Educational Programs PA Development Objectives Combat private industry smoking restrictions. Combat tax increases at all levels. Inform, educate and mobilize employee support for RJRT efforts to combat anti-smoking activities. Continue development of effective PA function for Tobacco. Countered Textile Industry efforts to assign blame for Syssinosis to Tobacco and utility industry efforts to link smoking and radiation. Defeated all state and federal proposals to increase tobacco excise taxes except for Alabama, Maryland and Cook County, Ill.; and delayed implementation of federal proposals to accelerate tobacco excise tax collections. Developed and submitted to TI, Wharton Study use plan and coordinated implementation in Tobacco states. Completed research and began implementation of Employee Communication Program with briefings for Mgmt. of Aminoil, Sea-Land, Del Monte and communications in Caravan, and other company publications, posters, bulletin boards and home mailings. PA briefings continued for RJRT Mgmt., Manufacturing and Engineering Depts. GGF solicitations conducted for elligible employees. Development of civic/political education and training program begun. PA research continued and social/political environment overviews developed for RJRT strategic and operating plans. Issues paper review/approval process developed and major issues identified as part of planning process. Issues papers developed for Accelerated Collection of Tobacco Excise Taxes, Syssinosis and Freon