sample="quota" bates="2048526822" isource="pm" decade="1980" class="ni" date="19890222" PHILIP MORRIS U.S.A. INTER-OFFICE CORRESPONDENCE 120 PARK AVENUE, NEW YORK, NY 10017 TO: Keith Bruce DATE: February 22, 1989 FROM: Ashley O'Neil SUBJECT: Virginia Slims Driving Gear Trade Folder As discussed, please make the following revisions to the enclosed trade folder keyline: 1) Revise cover heading to: VIRGINIA SLIMS Let Virginia Slims drive your profits up (as presented on original comp) 2) Revise quote on cover to: "Ladies and Gentlemen, start your cash registers." 3) Delete from interior of folder: Ladies and Gentlemen, start your cash registers. The paragraph now begin with "We've created..." 4) Please provide a VIRGINIA SLIMS logo as an overlay to the current folder heading. This will replace the existing heading on the press release folders. We will do a plate change during printing. 5) The revised PMS red should be attached to all keylines. Please advise me upon receipt of this letter when we can receive revised keylines. Thanks for your help. cc: M. Antonoff J. Cunningham H. Foster N. Parmet Leo Burnett J. Schaff B. Stoldt