sample="rhetorical" bates="2047035016" isource="pm" decade="1990" class="ni" date="" TO: To All Philip Morris Employees DATE: March 21, 1996 FROM: Geoffrey C. Bible SUBJECT: Nationwide Ad Campaign I am pleased to tell you that we've Philip Morris -USA has begun placing the attached full-page ad in newspapers nationwide to answer old, unfounded let people know once again that we reject the charge s that we "manipulate" nicotine in cigarettes. There is nothing mysterious or newsworthy about the "tar" and nicotine content yields of cigarettes; nicotine the ratings appear in all cigarette ads as the law requires. . We work hard to make sure our products are consistently the finest available, and that means we emphasize quality control in the manufacturing process. As our ad says, quality control is not "manipulation." I am delighted by the strong spirit I see in our organization. Let me repeat that despite a week of sensational headlines, the facts haven't changed. Nor has the law. And n our commitment to the company, its employees, and our strategies haven't hasn't ha not changed. Nor has our approach to our critics. We will set the record straight in the court of public opinions and we intend to prevail in the courts of law. # # # # Privileged and Confidential Ellis- My changes. There's a new development (possibly.( if possible, let's wait until 2 pm to send out.