sample="quota" bates="2044901862" isource="pm" decade="1990" class="ui" date="19911231" BUDGET HIGHLIGHTS THE FOLLOWING EXPLAINS THE DIFFERENCES BETWEEN CURRENT PLANNED EXPENDITURES AS OF 12/31/91 AND FINAL BUDGET. OVERALL THE UNDERAGE THAT EXISTS BETWEEN CURRENT PLANNED EXPENDITURES AND THE FINAL BUDGET IS PRIMARILY DUE TO THE INCLUSION OF MARLBORO FSI PRODUCTION COST IN MARLBORO'S FINAL BUDGET. THE REMAINING DIFFERENCES ARE DUE TO LATE RATE ADJUSTMENTS OR SCHEDULED ACTIVITY. THE FOLLOWING WILL HIGHLIGHT DIFFERENCES BY BRAND: MARLBORO RED/LIGHTS: -$0.3MM: NET RESULTS OF COST ADJUSTMENTS IN MAGAZINES (-$0.2MM) AND CORPORATE POOL (-$.01MM). MARLBORO MEDIUM: -$4.00MM: INCLUSION OF FSI PRODUCTION DOLLARS IN FINAL BUDGET. MERIT: -$0.2MM: NET RESULT OF COST ADJUSTMENTS IN MAGAZINES (-$0.4MM) AND CORPORATE POOL (+$0.2MM). B&H: +$0.3MM: NET EFFECT OF RATE ADJUSTMENTS MADE IN MAGAZINES (+$0.2MM) AND CORPORATE POOL (+$0.1MM). VIRGINIA SLIMS: THE C.P.E. AND FINAL BUDGET ARE EQUAL, HOWEVER, THERE ARE SOME INTERMEDIA ADJUSTMENTS MADE IN THE C.P.E. WHICH VARY FROM THE FINAL BUDGET: -$0.2MM IN MAGAZINES; -$0.1MM IN ROP; +$0.3MM IN OOH/OOP. THE REMAINING BRANDS CURRENT PLANNED EXPENDITURES ARE EQUAL TO THE FINAL BUDGET: PARLIAMENT BRISTOL CAMBRIDGE BUCKS ALPINE COMMANDER BUDGET HIGHLIGHTS THE FOLLOWING EXPLAINS THE DIFFERENCES BETWEEN CURRENT PLANNED EXPENDITURES AS OF 12/31/91 AND FINAL BUDGET: OVERALL THE DIFFERENCE OF $0.2MM IN MAGAZINES AND $0.1MM IN CORPORATE POOL ARE A RESULT OF LATE CREDITS RECEIVED IN THE RESPECTIVE MEDIA VEHICLES. BUDGET HIGHLIGHTS THE FOLLOWING EXPLAINS THE DIFFERENCES BETWEEN CURRENT PLANNED EXPENDITURES AS OF 12/31/91 AND FINAL BUDGET: OVERALL DIFFERENCE OF $4.0MM IN SUPPS/FSI'S IS DUE TO THE INCLUSION OF FSI PRODUCTION CHARGES OF THE SAME AMOUNT IN THE FINAL BUDGET. BUDGET HIGHLIGHTS THE FOLLOWING EXPLAINS THE DIFFERENCES BETWEEN CURRENT PLANNED EXPENDITURES AS OF 12/31/91 AND FINAL BUDGET: OVERALL NET DIFFERENCE OF $0.2MM VS. FINAL BUDGET IS A RESULT OF THE FOLLOWING: MAGAZINES: DIFFERENCE OF $0.4MM IS DUE TO BLIND CHALLENGE TRANSFER OF $0.3MM REFLECTED IN FINAL BUDGET AND $0.1MM RECEIVED IN LATE CREDITS. CORP. POOL: INCREASE OF $0.2MM IS A RESULT OF BILLING ADJUSTMENTS. BUDGET HIGHLIGHTS THE FOLLOWING EXPLAINS THE DIFFERENCES BETWEEN CURRENT PLANNED EXPENDITURES AS OF 12/31/91 AND FINAL BUDGET: OVERALL INCREASE OF $0.3MM IS A RESULT OF SCHEDULE AND RATE ADJUSTMENTS IN MAGAZINES ($0.2MM) AND ZONE ADJUSTMENTS IN THE CORPORATE POOL ($0.1MM). BUDGET HIGHLIGHTS THE FOLLOWING EXPLAINS THE DIFFERENCES BETWEEN CURRENT PLANNED EXPENDITURES AS OF 12/31/91 AND FINAL BUDGET: OVERALL THOUGH C.P.E. AND FINAL BUDGET ARE EQUAL, INTERMEDIA ADJUSTMENTS HAVE BEEN MADE: MAGAZINES - $0.2MM DUE TO COST ADJUSTMENTS. ROP - -$0.1MM AS A RESULT OF CANCELLED ACTIVITY. OOH/OOP - +$0.3MM FOR ADDITIONS OF LOS ANGELES "BUS KINGS" AND LIGHT THIEVES. BUDGET HIGHLIGHTS CURRENT PLANNED EXPENDITURES OF 12/31/91 EQUAL 1991 FINAL BUDGET. BUDGET HIGHLIGHTS CURRENT PLANNED EXPENDITURES OF 12/31/91 EQUAL 1991 FINAL BUDGET. BUDGET HIGHLIGHTS CURRENT PLANNED EXPENDITURES OF 12/31/91 EQUAL 1991 FINAL BUDGET. BUDGET HIGHLIGHTS CURRENT PLANNED EXPENDITURES OF 12/31/91 EQUAL 1991 FINAL BUDGET. BUDGET HIGHLIGHTS CURRENT PLANNED EXPENDITURES OF 12/31/91 EQUAL 1991 FINAL BUDGET. BUDGET HIGHLIGHTS CURRENT PLANNED EXPENDITURES OF 12/31/91 EQUAL 1991 FINAL BUDGET. BUDGET HIGHLIGHTS: NEXT: ESTIMATES TOTAL $455.6M VERSUS FINAL BUDGET OF $444.OM. THE FINAL BUDGETS DO NOT REFLECT FSI ACTIVITY WHEREAS C.P.E. AND ON ESTIMATE FIGURES DO. CARTIER: ESTIMATES TOTAL $631.1M VERSUS FINAL BUDGET OF $688.0M. THE FINAL BUDGET DOES NOT REFLECT UP TO DATE DISCOUNTS. MEDIA INDUSTRY HIGHLIGHTS The American Newspaper Publishers Association, the industry lobbying group, and the Newspaper Advertising Bureau, which promotes newspapers as an advertising medium, said they will merge in July and form the American Newspaper Association. The move is designed to help the beleaguered industry speak with a single voice in Washington and on Madison Avenue. The Publishers Information Bureau reported the third-largest decline in total annual advertising pages for magazines since the association began tracking those figures in 1950. Total pages fell 8.7% in 1991. Mademoiselle is shuffling its editorial lineup to focus more heavily on fashion and beauty while strengthening its position as a younger sister to Vogue. Starting with the February issue, Mademoiselle's editorial, currently filled with stories on such topics as relationships and careers, will focus solely on fashion and beauty coverage. The editorial changes may be accompanied by a redesign and, possibly, a new logo for the 56-year-old magazine, according to publisher Ms. Lewit-Nirenberg. Mademoiselle carried 1,067.6 ad pages through October, a 16.3% decline from a year earlier. Hearst Corporation's Connoisseur magazine will cease publication with its February issue. Some features of the 91-year-old monthly will be incorporated into Hearst's Town & Country magazine. Connoisseur's subscription list will be merged with that of Town & Country increasing that magazine's rate base to 475M from 440M. Town & Country is expected to deliver an average monthly rate base of more than 600M in 1992. New York Woman magazine ceased publishing with the December/January issue, citing the continuing recession and a drop in advertising. Advertising pages dropped to 400 last year from 468 pages in 1990; at its peak in 1989, the magazine had 640 ad pages. Circulation for the 10 issues annually was 110M. COMPETITIVE SPENDING A. CURRENT EXPENDITURES B. COMPETITIVE HIGHLIGHTS- In March, R.J. Reynolds Tobacco Co. will unveil a fatter version of its Camel filter cigarettes, called Camel Wides. Camel Wides are about two millimeters thicker than standard cigarettes and are slightly smoother. The smoke contains a new blend of tobacco, intended to give a smoother, milder flavor than the standard Camel blend, but the new Camels are expected to register on the high end of the tar and nicotine scale. Camel's total share of the US cigarette market fell to 4% for the first nine months of 1991, down from 4.5% in 1990. Billboards, created by Mezzina/Brown Inc., will feature two camel caricatures, both slightly pudgier than the original Joe. One pitches full-strength Camel Wides; the other hawks a lower-tar, lower nicotine version of Camel Wides. Lorillard is introducing a brand, aimed at women, in the lower priced segment of the cigarette market. Style, as the 100-millimeter brand is called, is being advertised in a print campaign by Saatchi & Saatchi Advertising in New York. which also handles Lorillard's full-priced True brand. The ads show a smiling woman next to a stylized, pastel-colored "S" and the words "super low priced." The brand will compete with full-priced women's brands, Virginia Slims and Capri, as well as lower-priced women's brands like Misty.