sample="supplemental" bates="2044384374" isource="pm" decade="1980" class="ne" date="19870321" You took the Challenge You proved it to yourself. Now here's a surprise. Mr. Max Kozitko 9956-E4 Johnny Cake Rd. Concord, OH 44077 Dear Mr. Kozitko, Thanks for taking our Taste Challenge. The name of the cigarette you've recently enjoyed is MERIT. Surprised? Well, you've proven to yourself why millions of smokers have switched before you -- Merit is the cigarette that brought flavor to low tar smoking. In fact, a recent nationwide survey showed that our kings taste as good or better than leading lights, but have less tar. We believe you'll agree Merit tastes just as good as the brand you're smoking now. So here are five $2 coupons good toward the purchase of your next five cartons, so you can make Merit your regular brand. Again, thanks for taking the Merit Taste Challenge. Yours truly, Jim Spector Marketing Department Philip Morris U.S.A. 3/21/87 Thank you for the coupons after receiving the coupons I went out and bought a carton my wife complemented me on aroma of your cigarette (she Thank God you finally are smoking a cigarette that doesn't stink up the whole house and yourself Thank you Max Kozitko SURGEON GENERAL'S WARNING: Quitting Smoking Now Greatly Reduces Serious Risks to Your Health. Kings: 8 mg "tar," 0.5 mg nicotine-100's Men: 9 mg "tar," 0.7 mg nicotine-100's Reg: 10 mg "tar," 0.7 mg nicotine av per cigarette FTC Report Feb '85