sample="supplemental" bates="2043531285" isource="bw" decade="1980" class="ue" date="19880915" SEP 15 '88 09:04 SEC. T8 SAN DIEGO CA elegant NEW ORLEANS TEST MARKET To Our Customers: As part of B&W's promotional program for the merchandising of our products, we are pleased to make the materials pictured in this brochure available to our customers who sell cigarettes at retail. The payments are available during Capri 120's introductory period in your marketing area. In case of multi-store operations, B&W will pay either each individual store manager or otherwise, as the buyer/merchandiser prefers. This program is available to all competing retailers on a proportionately equal basis under B&W's Point-of-Purchase Merchandising Plans. Brown & Williamson Tobacco Corporation Ultra Ultra Ultra Nationally Advertised in Leading Magazines The introduction of Capri 120's is supported by an extensive advertising campaign featuring "Now Slimmer is Longer" as its theme. Capitalizing on the success of its parent brand, Capri 100's, Capri 120's advertising combines elegant female imagery and stunning photography to promote its longer length. Capri 120's advertising is featured in quality, full-color media, designed for broadest feminine appeal. Full pages in selected women's and general interest magazines. Where available, Capri 120's advertising is prominently displayed in 30-sheet billboards and in large rotary boards along major freeways. To Our Customers: As part of B&W's promotional program for the merchandising of our products, we are pleased to make the materials pictured in this brochure available to our customers who sell cigarettes at retail. The payments are available during Capri 120's introductory period in your marketing area. In case of multi-store operations, B&W will pay either each individual store manager or otherwise, as the buyer/merchandiser prefers. This program is available to all competing retailers on a proportionately equal basis under B&W's Point-of-Purchase Merchandising Plans. Brown & Williamson Tobacco Corporation Promotional Design A variety of promotional programs will reinforce the Capri 120's advertising theme and build on the successes of the parent brand. Throughout the introductory period, the following programs will be activated to stimulate trial and sales: Buy One Pack -- Get One Free Proven successful in generating broad awareness and trial. $2.00 Off Carton Purchase Attractive trial purchase incentive Free-standing Insert Featuring "Buy One Pack -- Get One Free" and "$2.00 Off Carton" offers Targeted Sampling Free samples featuring pack and carton coupons will be distributed at select locations. Sales Representative In-Store Couponing "Buy One Pack -- Get One Free" and "$3.00 Off Carton" coupons will be distributed by sales representatives in retail stores. Low Profile Pack Display (55 Pack Capacity) Enticing Merchandising Support Capri 120's The point-of-purchase materials for Capri 120's complement its print advertising campaign by reinforcing the "Now Slimmer is Longer" theme. Specially-designed displays accentuate the ultra-slim shape, ultra-long length, elegant packaging, and feminine appeal of Capri 120's. There are a variety of floor and counter displays available, as well as lucrative display allowances. Carton Floor Display & Pedestal Base (14 Carton Capacity) Semi-Permanent Display (30 Pack Capacity) Introducing Capri 120's...a distinctively feminine, ultra elegant cigarette. Capri 120's is literally an "extension" of its successful parent brand, Capri 100's. Densely packed with choice tobaccos, Capri 120's smokes as smoothly and evenly as traditional cigarettes from the first puff to the last. Brown & Williamson is committed to respond to the growing demands of female smokers by providing fine, innovative products like Capri 120's. Its longer length and low-tar content satisfy the demands of both the "120's" and the "lights" market segments. Designed exclusively for today's women smokers, Capri 120's offers: Ultra slim shape Extra long length Low tar Smooth, mild taste Elegant packaging Capri...New 120's Product Information Product Capri 120's and Capri 120's menthol Shipments Sept. 20 --BIGIF Sept. 27 -- Regular Allocated Stock Introductory Offer: INTRODUCTORY ALLOWANCE on regular stock: $35.00/case off invoice on all allocated product purchased and shipped between Sept. 27 and Nov. 10, 1988 Introductory Terms: Regular Stock 3¼ % Discount on all product purchased and shipped during the 45-day introductory period -- Sept. 27 through Nov. 10, 1988 -- provided payment is received within 45 days from date of invoice. Order Book Information a duplicate of the last page follows, then 5 pages of pictures of displays and one form, all without rhetorical text