sample="quota" bates="2041839296" isource="pm" decade="1990" class="ni" date="19910807" LEO BURNETT U.S.A. August 7, 1991 Ms. Barbara Trach Philip Morris U.S.A. 120 Park Avenue New York, N.Y. 10017 Re: Merit Blind Challenge Dear Barbara: This provides a profile of full margin competitive smokers with price value and Utah, New Hampshire, Minnesota, Iowa, and Texas deleted. Separate cells for Texas only are also included. Additionally, menthol full - margin competitive smokers are included to provide the total quantity of 610,000 (600,000 to mail and 10,000 for control hold-out). Cell descriptions and totals along with the profiles are attached. Standard suppression was used (see attachment). Please call me with any questions. Sincerely, LEO BURNETT, U.S.A. Norma Jenkins cc: Marianne Nawrocki - PM/NY Jeanne Eibon - PM/NY Eileen Fischer - PM/NY Margo Conant - LBCo. Jean Donovan - LBCo. Andrew Mansine - LBCo. John Hambrick - LBCo. Rita Young - LBCo. 35 WEST WACKER DRIVE, CHICAGO, ILLINOIS 60601 (312) 220-5959 TELEX-254098