sample="quota" bates="2041020892" isource="pm" decade="1990" class="ui" date="19930000" E25 Project Code: TBD CONTRACT APPROVAL REQUEST PROJECT: Marlboro MVP Team Program VENDOR: Entertainment Marketing, Inc. FINANCIAL IMPACT: $2,751,671 RESPONSIBILITY: Deane Gross Manager, Event Marketing Steve Sampson Group Manager, Event Marketing PROJECT DESCRIPTION Entertainment Marketing (EMI) will provide personnel to implement the MVP program simultaneously in 32 markets, utilizing 33 teams of six team members each. Responsibilities include: staffing the teams, distribution of incentives, implementation of MAT computer game, name generation, securing bars and sites for events, warehousing of incentives, storage and maintenance of tucks. FINANCIAL ELEMENTS BUDGET IMPLICATIONS These costs were included in the approved budget for the 1993 Marlboro MVP Team program, orginally known as SWAT. COMPETITIVE BID Competitive bids were sought from five other agencies. EMI proposal was the second lowest. They were chosen for their expertise in running this program based on their experience as our agency in 1992 through Resort, and due to the reliability of their expense projections. Competitive bids have been reviewed and approved by Purchasing and are available upon request from Deane Gross. APPROVALS INITIALS DATE Deane Gross Steve Sampson Accounting Budgets Legal Steve Piskor Ina Broeman Rick Stirlen -out Jim Morgan