sample="quota" bates="2040940418" isource="pm" decade="1980" class="ni" date="19820416" LEO BURNETT U.S.A. ADVERTISING PRUDENTIAL PLAZA · CHICAGO, ILLINOIS 60601 · 312-565-5959 April 16, 1982 Ms. Marie Falco Philip Morris 100 Park Avenue New York, NY 10017 Re: Philip Morris Paint Pool Service Complaint Shreveport, LA Dear Marie: Per our conversation today, we checked your report of flagging Virginia Slims Lights bulletin poster at I-10 & Monkhouse Drive Exit" and I-10 @ Fiarfield Exit" (actual plant descriptions I-20, NS @ Curtin Lane and I-20 @ Fairfield Exit) with B&B Outdoor (George Crane). They informed us that we probably observed the sign faces immediately following rotation; consequently the former copy (Virginia Slims Lights) was torn and scrubby. The following day they reposted with Merit copy. Kindest regards, LEO BURNETT U.S.A. H. E. Hëin HEH/pji cc: Jim Thompson Dick Lemley Harry Tichnor Jerry Cathey