sample="quota" bates="2040918451" isource="pm" decade="1980" class="ni" date="19850821" LANDON ASSOCIATES, INC. 435 MICHIGAN AVE., CHICAGO, ILL. 60611 312-644-8270 HOUGHTLIN GROUP AUG 22 1985 RECEIVED August 21, 1985 Ms. Kathleen McArthur Leo Burnett, U.S.A. Prudential Plaza Chicago, IL 60601 Dear Kathleen: Re your request for a makegood of the 12/19/84 Merit Box ad in the San Angelo, TX, Standard. . . Scott Whitley, at the paper, said the ad appeared on page 5 in that day's morning edition. The obits, which started on page 2, spilled over to page 4, but at the same time the paper was being made up there was no way of knowing that this was going to happen. Scott said that it's unfortunate this occurred, but the ad was given very favorable positioning and there's only so much control the advertising department can have over the editorial. In view of these circumstances, his publisher does not feel that a makegood is warranted. Scott pointed out that his newspapers have a very good track record for positioning Philip Morris advertising, and they will continue to do everything possible to adhere to your client's positioning requests. Sincerely, Alice Leahy /aml cc: Scott Whitley