sample="quota" bates="2031426348" isource="pm" decade="1980" class="ui" date="19860410" **This report is confidential to the business of the company: it should be carefully handled, is not transferable to another individual, and is not to be photocopied.** 86-079 POL REPORT 9064 DATE: April 10, 1986 POL TEST NUMBER: 9064 TITLE: Virginia Slims Ultra Lights Menthol 100mm vs Salem Slim Lights 100mm TEST REQUESTER: E. Stagg POL STUDY LEADER: V. Graff-Muse PREPARED BY: D. Purvis PURPOSE: To determine product acceptability PROCEDURE [BALLOT]: Sequential Monadic NV-5/SN SAMPLE SIZE: 900 % RETURNED: 62 SMOKER GROUPS: Number returned - Power Value Virginia Slims Lights Menthol 100mm 154 .34 XSC 6-10 mg 100mm Menthol 228 .45 Salem Slim Lights 100mm 130 .21 ANALYTICAL SUMMARY: The Virginia Slims Ultra Lights Menthol 100mm cigarettes were different from the Salem Slim Lights 100mm cigarettes in tar and nicotine deliveries, filter RTD, tipping paper length, ventilation, total alkaloids, and menthol in filter. Both cigarettes were overtipped. CIGARETTES MADE: 2/6/86 CIGARETTES SHIPPED: 2/20/86 CLOSE OUT DATE: 3/26/86 RESULTS DISCUSSED WITH REQUESTER [DATE]: 3/27/86 COMMENTS: There were significant differences between the cigarettes. The Virginia Slims Lights Menthol 100mm smokers rated the Salem Slim Lights 100mm higher on harshness. They rated the Virginia Slims Ultra Lights Menthol 100mm higher on mild taste, amount of menthol, cool smoking, and good aftertaste. The cross-section of 6-10mg 100mm menthol smokers rated the Salem Slim Lights 100mm higher on satisfaction and easy draw. The Salem Slim Lights 100mm smokers rated their own brand higher on good taste, satisfaction, good menthol flavor, acceptability, and preference. They rated the Virginia Slims Ultra Lights Menthol 100mm higher on dry taste. PLANS: Other test of this blend are being considered. *Power: The Probability of declaring a significant difference at p=0.10 when the HIGHLY CONFIDENTIAL INFORMATION produced by Philip Morris...subject to a court order in Philip Morris v. ABC. This document and its contents shall not be used, shown or distributed except as provided in the court's order. difference corresponds to a 55:45 split for each of the smoker groups