sample="quota" bates="1002763364" isource="pm" decade="1950" class="ue" date="19350301" This is Dutch for "low-temperature" smoke Oh the Dutchman had his "afternoon pipe," The Briton his "yard of day." The Persian puffs a "bubble bubble." The Hindu his "nargileh". In every language there's a word for it -- and in every land some out-landish inventions. And no wonder! Since man first learned the art of smoking, he's known that supreme tobacco enjoyment depended on one thing -- "low-temperature smoke." Japanese smoke-cooler To get it, men have made mant strange gadgets. But who wants to lug around a "window pipe"? Now it's solved in a cigarette It remained for modern America to find the answer. SUPER-MILD SPUD! It's more than just another cigarette -- it's another kind of smoking! "Low-temperature smoking!" And it gives you things you've never enjoyed before. First: no tongue-bite. Second: a clean, fresh mouth--though you smoke 'em from sunup to curfew. SUPER MILD SPUD combines three things for the first time in cigarette history. Vintage tobaccos. Moisture "sealed in the leaf." And menthol! Spud started the menthol-treatment of tobaccos, and still owns the secret of its effective use. LET THE BREEZES BLOW! The Hollander. you'll admit, goes to quite a length to secure "low-temperature smoke." A good idea if you like it -- but hardly suited to the American tempo. SUPER MILD SPUDS AFTER 400 YEARS, THE ANSWER! After centuries of groping, here's modern American for "low-temperature smoke." You can smoke Spuds by the packful and still keep a fresh clean mouth. MILLIONS OF SPUD SMOKERS CAN'T BE WRONG!