sample="quota" bates="1001863667" isource="pm" decade="1970" class="ui" date="19780622" PHILIP MORRIS U.S.A. INTER-OFFICE CORRESPONDENCE HTI 100 Park Avenue, New York, N.Y. 10017 To: See Distribution Date: June 22, 1978 From: T.T. Goodale Subject: HTI Report BETA Market research reports issued for five Beta 85's tests: A. 5050/7036 -- DBC - Marlboro after-cut...Lost to full flavor smokers. B. 5051/7037 -- Hi-Alkaloid - Special spray overblend...Lost to full flavor smokers. C. 5058/7046 -- DBC - Merit and some Marlboro AC ...Lost to full flavor smokers caused by females preferring Merit. D. 5059/7047 -- Hi-Alkaloid - Marl and Special AC ...No significant difference with low tar and full flavor smoker; however, full flavor females preferred Merit. E. 5060/7048 -- Hi-Alkaloid - Merit and Special AC ...No significant difference with low tar and full flavor smokers; however, full flavor females preferred Merit. Awaiting report on 5056/7044 which is closed. (DBC - Merit & Marlboro after-cut) Overall break even with low tar and full flavor smokers and a high no preference vote. This Beta may be the best candidate. Marlboro Lights 85's Current flavor versus flavor 1 (Marlboro lights 100's flavor). It appears that Marlboro Lights 85's, Marlboro 85's and cross section 85's smokers can't tell the difference. TTG:to Att. To: J. Critchton M. Johnston G. Raed H. Daniel D. Mazzitelli F. Resnik F. Daylor W.W. McDowell R. Seligman W. Gannon L. Meyer A. Udow F. Johnson J. Osmalov J. Zoler