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|UGA Tobacco Documents Project|
Rhetorical Sample Multiple Draft Cases:
Case R001D: Philip Morris Announcement of Suit against ABC and Day One.
Case R002D: Philip Morris Memorandum Announcing a Nationwide Ad Campaign.
Case R004D: Tobacco Industry Claims that the Verdict is Still Out on Links between Smoking and Health.
Case R005D: Club Benson and Hedges Q&A (Marketing Tool).
Case R010D: Second-Hand Smoking Public Relations Packet.
Case R012D: Report on "Motive and Incentives in Cigarette Smoking".
Case R014D: Internal RJR Report about Smoking and Health.
Case R020D: Video Script for Camel World.
Case R021D: Presentation to Tobacco Retailers and Wholesalers.
Case R022D: Response to Ashes to Ashes: America's Hundred Year Cigarette War, the Public Health, and the Unabashed Triumph of Philip Morris.
Case R023D: "Cigarette Smoking and the Addiction Controversy: Why Do Opinions Differ?".
Case R025D: Press Release Response to EPA's Assessment of "Environmental Tobacco Smoke".
Case R026D: Press Release Response to Preliminary EPA Report.
Case R030D: 'Cigarettes are safe' Memorandum to Philip Morris Employees.
Case R035D: Philip Morris Responds to Accusations of Ammonia Misuse.
Case R037D: "A Frank Statement to the Public by the Makers of Cigarettes".
Case R039D: Joe Camel is Legally Vindicated, a Press Announcement.
Case R040D: RJR Newsletter, "Peaceful Times".
Case R047D: "Tobacco and the Health of a Nation".
Case R048D: "The Cigarette Controversy".
Case R050D: Lorillard's Announcement about "Safer" Cigarettes.
Case R054D: Tobacco Industry Congressional Committee Statement about Advertising.
Case R055D: TIRC Presentation Contests Anti-Smoking Evidence.
Case R061D: Lorillard Scientific Report about Second-Hand Smoke.
Case R079D: Press Release Assuring Safety of Cigarette Ingredients to Public.
Case R082D: Cipollone Trial Report.
Case R084D: Letter to Senator Chilcote Concerning Youth Smoking.
Case R085D: Philip Morris Form Letter to Smoker Advocates.
Case R086D: Press Release about the First Time Tobacco Companies are Forced to Pay Damages to an Individual.
Case R097D: Gum Palm Trial Press Release.
Rhetorical Sample Cross Audience Cases:
Case R001A: Philip Morris Sues ABC and Day One.
Case R011A: Testimony and Memorandum by Bill Campbell.
Case R027PRA: External Press Briefing and Internal Review on the EPA's Imminent Release of a Study on Smoking and Health.
Case R028PRA: Tobacco Institute Response to Surgeon General Koop's Report.
Case R029PRA: Philip Morris Announces Release of Cigarette Ingredients List.
Case R031A: RJR Addresses Nicotine Addiction Allegations.
Case R032A: Internal Letter and External Press Release by RJR's James Johnston.
Case R033PRA: Philip Morris Challenges FDA Jurisdiction.
Case R034PRA: Philip Morris Response to Wall Street Journal Article on Ammonia and Nicotine.
Case R036PRA: Tobacco Institute Criticizes EPA's Report on Passive Smoking.
Case R038PRA: Joe Camel Ad Campaign Vindicated.
Case R041PRA: Philip Morris Addresses Allegations of Manipulation of Nicotine Levels.
Case R042A: Letter and Executive Summary on the Subject of ABC's Day One Story.
Case R045PRA: RJ Reynolds Undermines "Smoke Free Environment Act".
Case R051PRA: The Tobacco Institute Responds to Federal Trade Commission Concerns about Tar.
Case R052A: Internal Philip Morris Report and External Tobacco Institute Statement on Tar and Nicotine.
Case R053A: Tobacco Institute Response to Congressional Hearing on Possible Advertisement Ban.
Case R083A: Legal Responses to Tobacco Advertising Ban.
Case R092A: "Helping Youth Decide" Materials.
Case R093PRA: Tobacco Institute Responds to "Smoking and Health" Report.
Case R095PRA: American Brands Annoucement of Cipollone Decision.
Case R096PRA: Press Release and Memo Announcing Cipollone Verdict.
|NIH-NCI Tobacco-Documents Project at the University of Georgia (Grant # 1 RO1 CA87490-01). Please contact Cati Brown for more information concerning the rhetorical cases.|